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Home > Shopping > Offline Shopping > Supermarkets > Iceland (Shop)

User Reviews

for Iceland (Shop)

Rating Summary based on 155 reviews

  • 5 Stars
    		77
  • 4 Stars
    		58
  • 3 Stars
    		9
  • 2 Stars
    		7
  • 1 Star
    		4

Detailed rating

  • After-sales service
  • Availability
  • Freshness of goods
  • In store customer service
  • Layout & presentation
  		• 3.7
  		• 3.8
  		• 4.0
  		• 3.9
  		• 3.9

Review attribute filters

Previous page Next page Page 1 of 16 | 1 to 10 out of 155 Review(s)
  • 93 of 93 Ciao users found the following review helpful
    Picture of anonymili

    Level 8 anonymili

    Member since 10/10/2002

    Reviews written: 481

    2 Stars Iceland: Icy Service Is Not What I Want Review with images 17/03/2008
    User doesn't recommend the product

    Advantages Advantages cheap products

    Disadvantages Disadvantages not cheerful though

    I don't think I've written a review about a store before so this is a new area for me. Iceland is the supermarket whose tagline is "…so that's why mums go to Iceland"! They have those annoying adverts, the most recent of which feature Kerry Katona who I think used to be in a girl band some years ago. Did you know that Iceland was set up in November 1970 by Malcolm Walker and another retailer with an initial capital of just £60 for the first month's rent with a store in Shropshire. Initially Iceland sold loose frozen food as domestic fridges and freezers were not yet commonplace. Both retailers ... more
  • 13 of 13 Ciao users found the following review helpful
    Picture of annie247

    annie247

    5 Stars I'd be lost without Iceland! 15/05/2011
    User recommends the product

    Advantages Advantages Amazing bargains/special offers/great free delivery service

    Disadvantages Disadvantages None

    I have been buying for from Iceland for years! As my headline says; i really would be lost without Iceland. They have some excellent offers on. It is frequent to get reduced prices; BOGOFF offers; Half price foods. They have all sorts of offers and you really can buy quite a lot of foods at Iceland cheaper than in many of the supermarkets. They have some amazing deals on their frozen foods and on the well known brand frozen foods too. I have still been getting a great price for Chicago town small pizzas (this offer has been on for at least 6 weeks). They frequently seem to have an offer on ... more
  • 69 of 69 Ciao users found the following review helpful
    Picture of welshwickedone

    welshwickedone

    3 Stars That's why this Mum goes to Iceland less often. Review with images 09/11/2006
    User doesn't recommend the product

    Advantages Advantages Free home delivery when you spend £25 in store

    Disadvantages Disadvantages Lack of space, staff and more...

    Iceland. --------------------- History. ---------------- Iceland first opened its doors in 1970 when Malcolm Walker raised £60 to pay one months rent to start his idea in motion. The doors first opened to the first Iceland branch in Oswestry, Shropshire in November 1970. Although his venture Malcolm Walker continued working in his day job at Woolworths for several years. Iceland really took off though when Malcolm Walker was able to devote all his time to his project after being fired from his day job in Woolworths in 1975. The original concept of Iceland was to sell loose frozen food at ... more
  • 45 of 45 Ciao users found the following review helpful
    Picture of sandemp

    Level 8 sandemp

    Member since 21/10/2002

    Reviews written: 582

    4 Stars Why I Go To Icelands 13/09/2009
    User recommends the product

    Advantages Advantages Great range of frozen food, free delivery when spending £25

    Disadvantages Disadvantages Small, crowded, waiting at tills

    Although the town I live in is quite small, we are blessed with almost all the big supermarket chains, some of which I use more often than others. Icelands is one of those supermarkets, and the one I use to stock up my freezer. My local store is situated in a retail park a few minutes from Clacton town centre and a handy 5 minute walk from my home. Being on a retail park there's plenty of free parking with a bus stop literally a minutes walk from the entrance. While I have used other branches I'm going to focus on this particular store as it's the one I've used most recently. I don't use ... more
  • 37 of 37 Ciao users found the following review helpful
    Picture of Thehonesttruth

    Level 7 Thehonesttruth

    Member since 26/05/2004

    Reviews written: 730

    4 Stars Does Pingu shop in Iceland 11/06/2007
    User recommends the product

    Advantages Advantages value for money, good range of frozen products

    Disadvantages Disadvantages limited range of fresh goods, narrow aisles

    You see quite a lot of adverts on TV lately for Iceland, showing the voluptuous Kerry McFadden, and various kids, relatives, and hangers on all tucking in to sumptuous banquets of profiteroles, cheesecake and chicken satay. You hear boats of reliable home delivery, fair prices and suchlike. But how true is this to the actual experience of shopping with Iceland? Iceland isn't my main supermarket. Usually it’s Asda. But lately my shopping habits have changed, simply because I now have a boyfriend and seem to alternate between spending time at his and time at mine, often not returning to my own ... more
  • 39 of 39 Ciao users found the following review helpful
    Picture of BUBBLES171

    BUBBLES171

    5 Stars Brrrrrr it is cold in Iceland 14/12/2003
    User recommends the product

    Advantages Advantages Lots of frozen food

    Disadvantages Disadvantages it is a separate shopping trip

    This is one of my favourite shops and until I moved to Warrington I had never heard of them. Iceland first started in the early seventies and it became so popular that it spread nationwide. I like this shop as they have their beliefs and they are not afraid to speak out on things. In 1997 they started their home delivery and again this first started out in the store and then became accessible via the store or the internet. Now lets get this straight as this does cause some confusion. You can go into the store and do a shopping list or shop yourself and ask for a home delivery. You can also ... more
  • 27 of 27 Ciao users found the following review helpful
    Picture of Emma1973

    Level 6 Emma1973

    Member since 16/09/2001

    Reviews written: 244

    4 Stars Baby...It's cold inside.. 17/04/2012
    User recommends the product

    Advantages Advantages Cheap, lots of choice, yummy desserts

    Disadvantages Disadvantages Horrendous Z List celebrity adverts

    Iceland, never been, but I'm told of the beautiful scenery, mountains covered in snow and natural hot pools, not forgetting that flipping volcano! Unfortunately the only Iceland I've ever visited is kind of orange and red, and the only mountains are ones of foodstuffs! Oh, and I apologise for the title but I couldnt resist! I'm guessing quite a lot of people have visited one and know it consists of rows of freezers containing frozen products. Hence the name Iceland, geddit? Stroke of genius! And I'm guessing The Freezer Store could be misconstrued. What does it sell? Take everything you can ... more
  • 15 of 15 Ciao users found the following review helpful
    Picture of booknet

    booknet

    4 Stars Real Frozen Food 01/09/2005
    User recommends the product

    Advantages Advantages Decent food for frozen and very cheap

    Disadvantages Disadvantages not so good for fresh stuff

    I have never really been a regular Iceland shopper until recently, usually prefering to just drop in to larger supermarkets that happen to be near home / work or whatever. Being a student though, means being more careful with money, and I've fallen in love with Iceland. This review speaks mostly of the one Iceland that I frequent most often, although there are two others close by and they are all pretty similar, even in layout. I'm a bit of a snob. If I think that food isn't stored properly, or if I suspect it is getting close to its sell by date or whatever, I won't buy it. I also tend to ... more
  • 14 of 14 Ciao users found the following review helpful
    Picture of angel316

    angel316

    5 Stars Buy one, get one free, and then some 10/04/2001
    User recommends the product

    Advantages Advantages Free delivery, great promotions, good quality own brands, good customer service

    Disadvantages Disadvantages The stores are generally small so sometimes choice can be limited to one brand only compared to the larger supermarkets but this makes it more intimate

    I first found the Iceland home delivery service last year. I had been using there online shopping service, but found it somewhat lacking (I havent actually used this since last November so I cant comment on the improvements they were making). I noticed online that if I went into the store and purchased over £25 worth of shopping they would deliver free, so I decided to check it out and havent looked back since. The store I go to in Alvaston, Derby is always clean and the staff are friendly, and nothing is ever too much trouble. There is always a fantastic range of goods on promotion, either ... more
  • 13 of 13 Ciao users found the following review helpful
    Picture of Krazikas

    Krazikas

    4 Stars Iceland - worth a visit 19/12/2008
    User recommends the product

    Advantages Advantages Bargains to be had, free delievry

    Disadvantages Disadvantages Long queues, no parking

    Iceland is perhaps best known for its economical and wide range of frozen foods. Personally I am not a fan of frozen food and try to prepare and serve as much fresh food as I can. I tend to buy in a bit of frozen food just as a standby for emergencies etc. However, I do like to visit Iceland every 4-6 weeks or so. The reason I like Iceland is that it also sells a range of tinned and packaged foods and it always has some very good offers. In particular, I always buy my kitchen towels from there. It costs just £1 for four decent sized rolls and the quality of the kitchen paper is very good ... more
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