Advantages: pretty good all round Disadvantages: clings desperately: not for the commitment-phobic!
...in the right direction.
Maybelline is not a brand I’m fond of, on the whole. I find their ads annoying, their packaging cheap-looking and their products so-so. But I was attracted to this mascara by its unusual description: apart from the ordinary thickening and lengthening, it claims to “wrap” lashes… I would have thought all mascaras do that, but I was intrigued as to what this might mean in practical terms- maybe it really will thicken my lashes ... ...get you far, so it never hurts!). Let’s give it a try.
So I spent my £6.49 for 6.5ml in Boots, and took the tube home. Remarkably simple packaging for Maybelline, it’s the plain black suit of mascaras- a smooth-edged navy tube with neat, if not elegant, silver writing.
Unscrew the cap, wipe off the excess, wiggle through the roots and sweep along… what do I see?
The Good News:
It’s a thick formulation that coats lashes well with even one coat ...
ruth_cole 21.08.2003
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
...new Lash Expansion Mascara.
Maybelline (or Maybelline New York as it was rebranded for the UK market) was launched in the UK in 1998. Before that, I knew of women who made special trips to America to buy Maybelline mascaras. The brand has been going in America for about 80 years so it’s certainly no newcomer to the cosmetics market and is one of the most respected brands. It was born when a chemist mixed coal dust with Vaseline to make a lash darkener ... ...‘Lash Expansion’ it would seem Maybelline have gone back to the old coal dust and Vaseline formulation!
Since its UK launch in 1998, I have used Maybelline ‘Great Lash’ mascara. You may have seen this one in Boots – it’s the one in the disgusting cheap and nasty bright pink and green tube. But it has attained cult status as THE mascara for a very good reason. It’s marvellous. It sells at a rate of one every 1.9 seconds, which is pretty impressive ...
lwperkins 18.04.2003
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
Advantages: Easy to use Disadvantages: Spurious claims.....
Well now here’s a thing! Justine doing a girlie op on make-up?! Unheard of! To be honest I very rarely wear the stuff. If I do, it will be mascara – always, and lipstick – not so often.
I buy very little make-up and spending money on it irks me. Too many other things like CD’s to buy! I have always felt the make-up market has been a huge rip-off. I always favoured the dirt cheap stuff from the market – you know, the black lipsticks that are more ... ...more suited to an ABBA revival concert.
But mascara – that’s different! I have a very pale complexion (being your stereotypical red-headed English rose – ahem!), and as mascara is my only mainstay, then it’s the one thing I am likely to spend dosh on slightly less grudgingly.
So my latest purchase – the first one for three years – is Maybelline’s newish (they seem to bring out a different one every week!) lash expansion mascara. I was unashamedly ...
Justine 15.04.2003
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
Advantages: Thick, long, dramatic lashes with no clumps Disadvantages: Might be too harsh or dramatic for normal everyday wear
...look. That’s when I noticed Maybelline Lash Expansion Mascara. What drew me to this was that it says, ‘Wraps each lash 360° for thicker, longer lashes’. I’d never seen another mascara with the same claims, and it sounded like something that should work, so I decided to give it a go. So I picked up a tube in Very Black, because I thought this would give me the dramatic look I was after.
The mascara comes packaged in moulded ... ...is written down the right hand side, while the name of the mascara, and brief details of what it does, are written in a collumn down the left hand side. On the back of the card is the name of the mascara, a more detailed explanation of what it does and how it works, and a list of ingredients.
The mascara tube is a blue colour, which looks black under certain light, and has silver writing down the side stating the name and make of the mascara. The ...
tia_bailey 01.04.2003
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
Advantages: It was reduced Disadvantages: Not a lot of staying power
...the number and range of Maybelline mascaras. It's a minefield.
Still searching for and never quite finding that "perfect" mascara, this is the latest in a long line of mascaras. I was actually tempted by the offer at my local chemist- £6.17 reduced to £3.10. This, I thought, was quite a bargain for Maybelline because usually they sell for around the £7 mark.
**The Promise**
"Look at me lashes"
Thicker, longer lashes
Lasts ... ...is information about all the Maybelline products, as well as competitions and tips on how to apply make up.
**Customer Advise**
0845 3990304 (UK)
1850 604304 (ROI)
**So, does it work?**
As I said, the brush looks no different to the average and "normal" mascara brush- same size, same shape.
I applied the mascara using my common sense- I had to know how to apply it because there are no instructions! The mascara is easy to apply and feels quite ...
danielalong 27.02.2006
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
Advantages: makes lashes look longer,lasts a long time Disadvantages: expensive and hard to remove
...in plastic with the classic maybelline logo.There is no other way I can put that lol.The tube is pretty thick and is a really dark blue colour.It looks quite stylish and makes me think it's perfect for the business woman and a girl on the go.That doesn't mean however that it wouldn't suit us girls that aren't always on the go though!
*How does it work?*
Well apparently it wraps lashes 360 degrees and it doesn't clump lashes together.This is what ... ...many products promise things like that?and out of them how many actually work?Well I'll keep an open mind.When I pulled the mascara wand out of the bottle I noticed that there isn't a lot of excess liquid.This looks like good news as it means it won't put on more than is needed and it won't clump easily.I have to say though that I find it strange that the wand is straight.I expected it to be curved so it could do it's job properly.I mean how can ...
AimeeLouise18 24.09.2003
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
Advantages: Isn't as bad as otherwise said Disadvantages: Isn't as good as advertised
...applies to all mascara can i add again!)
The mascara lasts me all day without a top up.
I would only recommend this mascara if someone IS actually looking for nice mascara that doesn't give your eye-lashes the thing Maybelline rave about :o)
Ta for reading x ...
miss_motivator 19.05.2003 (22.05.2003)
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Ciao members have rated this review on average: very helpful Review of Maybelline Lash Expansion Mascara
Advantages: slicks on easily, no clumps, waterproof Disadvantages: a bit expensive but worth it
...all too often in the Maybelline adverts on television. As you may guess, I did not walk out with the mascara I intended buying. Instead, my eyes fell upon Maybelline Lash Expansion Mascara, in its stylish packaging and ALL the things I wanted promised on the side. At £6.49 I admit it is more expensive than your average mascara but so far it seems to be good value. The mascara case itself is fairly long and slim, in a baby blue colour with dark blue ... ...the mascara it says: MAYBELLINE NEW YORK
LASH expansion (expansion word starts small and gets bigger towards the 'n', just in case you need any more reminding of what the product does)
Wraps, Thickens, Lengthens
WATERPROOF
(and also)
Avvolge, Allunga, Inspessisce, Envuelve, Densifica y Alarga
The brush narrows towards the tip and is strangely free of any excess mascara, which prevents any clumps. It is really easy to put on, a couple of slicks ...
Soph.E. 19.10.2003
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Ciao members have rated this review on average: helpful Review of Maybelline Lash Expansion Mascara
Advantages: Small and easy to fit into a make up bag. Disadvantages: Far too clumpy
I was given Maybelline Lash Expansion Mascara as a present and was excited by the prospect of using a new product. I don't know about anyone else but I think buying make-up is a horrible process of 'umming' and 'ahhing'. You never know what brand to buy and which variety of what brand, or what colour of which variety of which brand! The dilemmas continue! I go into a shop wanting to buy a mascara and I am faced with 10 different brands, all different ... ...before. Indeed before I used Maybelline Lash Expansion I was using the famous pink and green tubed variety. I don't know if it is just me but I like to move with the times, perhaps I am a sucker for the advertising campaigns but I like a bit of variety, I am drawn to the newly released types, the new techology and the hype of the new invention. So to be given this new product as a gift knowing my own money wouldn't be wasted was a bonus.
I wasn't ...
lauren321 12.08.2003 (14.08.2003)
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Ciao members have rated this review on average: helpful Review of Maybelline Lash Expansion Mascara
Advantages: long, curly thick lashes Disadvantages: hard to remove, may clump, pricey
...sold was Maybelline. Now, Maybelline have piles of mascara to choose from, so I began scanning all the products. I came across Lash Expansion, and it sounded exactly what I was after, promising long thick gorgous lashes, however it was abit pricey, but I decided to buy it anyway.
The packaging is very fancy. The mascara tube is held onto cardboard by a clear plastic tube. On the back of the packet it has heaps of information, expressing various ... ...not sure exactly how mascara is supposed to do that...)
I opened the mascara, and was pleased to find and exallent brush, with no globs or gloops, and the bristles are clean and far apart, so it won't clog easily. The brush is thick and quite big, going thin at the tip. Application is easy, and the corners of the lashes can be reached with the small tip end. The mascara occasionally clumps, but these can be run out with a lash comb. It is best to ...
Sparkling_Angel 08.05.2004
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Ciao members have rated this review on average: helpful Review of Maybelline Lash Expansion Mascara
Advantages: thickens lashes, lasts a very long time Disadvantages: takes time to build up volume
I am very happy with this mascara. I usually buy expensive branded mascaras, because this was much cheaper I honestly did not expect a similar standard. But I was proved wrong. It gives great lengths and thick lashes with two sweeps of the wand. The effect is not so dramatic with one coat, but after a few coats the lashes are transformed! The other great thing is that it never seems to dry out. I bought mine a few months ago, I've been using it daily ...
nobelprizewinner 17.07.2003
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Ciao members have rated this review on average: somewhat helpful Review of Maybelline Lash Expansion Mascara
Ease of Application
Waterproof?
Does it irritate your e...
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Maybelline Lash Expansion Mascara: Waterproof mascara wraps, thickens and lengthens ... more
lashes. Provides all around coverage for dimensional lash volume and length that lasts all day. Patented waterproof formula builds volume all around for a thicker, l...
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