"...forecourt supervisor in Scotland selling Mortons morning rolls I know alot about their sucess and consumer opinion!
Mortons morning rolls come in two forms - soft or crispy. We previously sold the soft version of these but customers were generally not too impressed. Within a few hours of delivery the became pretty stale. They were almost chewy in texture, and could be quite dry.
We chnged to the crispy version of the roll. The delivery of the rolls ..."
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