Principles of Marketing - Stephen Pettitt, Frances Brassington > Reviews

Non-Fiction - Business & Finance - ISBN: 1405846348 more

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Principles of Marketing
Review of Principles of Marketing - Stephen Pettitt, Frances Brassington by kags1971

Advantages: Very easy to read, good examples
Disadvantages: heavy!!

I bought this book in 2003 for a Foundation course in Business. I only studied one unit in Marketing but had to write a marketing report for a company of my choice and this book was priceless. This book in my opinion is aimed at Foundation and Degree level students. Although it could be used for Postgrad I wouldn't like to comment on that as I don;t know what a postgrad course involves! (Yet) This was my first time back to University after being ... Read review

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24.07.2005

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	Principles of Marketing - Dr. Frances Brassington Pages: 1264, Edition: 4, Paperback, Financial Times/ Prentice Hall	£ 39.09		Postage & Packaging: Free! Availability: Usually dispatched within 24 hours...	Visit Shop > Amazon.co.uk
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