Selling To Win - Richard Denny > Reviews

Advantages: Easy to read, good scenarios behind each piece of advice
Disadvantages: Not something that can be read cover to cover

Selling To Win by Richard Denny When I tell people that I work in a bank, the natural image that springs to the mind of most is a local HSBC: Customers patiently queuing in line, an array of cashiers willing to serve, and general banking activities taking place all around. When I describe my place of work as an office, with no cash on the premises and without a current account facility, it’s easy to understand why people see me as a salesman rather ... Read review

Advantages: You learn a lot from the book.
Disadvantages: It will still a lot of hard work to implement all the work. Not really a disadvantage though.

Richard Dennny's Selling to Win has become my company's "bible". Packed with a variety of information and skill building techniques, it has opened my eyes to the correct way to sell a product or service to a potential client. The book is divided in clear cut chapters that run through the steps of selling a product the correct way rather the traditional aggressive manner that everyone is used to. The book states on the back that you will learn how ... Read review