Why Not? - Barry Nalebuff, Ian Ayres

Why Not? - Barry Nalebuff, Ian Ayres > Reviews

Non-Fiction - Lifestyle - ISBN: 1422104346 more

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Why Not, Indeed?
Review of Why Not? - Barry Nalebuff, Ian Ayres by DoubleFantasy11

Advantages: Well-explained, easily adaptable ideas, very amusing, authors practice what they preach
Disadvantages: Focuses on business and 'big' ideas

...big idea! The second question is: Why Don’t You Feel My Pain? This is basically looking at problems that aren’t ‘your’ problems (i.e. problems that your customers or colleagues are having) and finding solutions that also help you. Or, as the authors put it, “Internalizing the external effects of decision making”. For example, a lot of airlines decided to tack on 20 minutes to their flights’ estimated arrival times when airlines were first rated ... Read review

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08.06.2007

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