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They say you should replace your mascara roughly every 3 months for hygiene purposes and around 4 weeks ago this was the case with myself where I had a big old make up clear out and needed some new mascara before I went out later that night. Unfortunatly I ended up being in work later than I had planned and when I finally got out all the normal shops where I would normally purchase make up were closed - with the likes of Superdrug & Boots. Just round the corner from my work is a Tesco with a decent size make up counter - even though not as much choice as normal I thought I would have a look as I was desperate!
This was the first mascara that I saw - and the cheapest on the Tesco Display - so I decided to go for this one...
Generally I love Rimmel make up - I always buy my foundation, powder, eyeliners and bronzers from this brand - although the mascara has not really impressed me. I do remember buying the Extra Super Lash mascara as a teenager when the packaging looked the same as in the above picture. It definetley did not give me extra super lash's. However I noticed the packaging had been revamped - it is still a black mascara tube but has a white and black long pattern of the union jack through the middle with the pink/red Rimmel crown above. I thought if they had revamped maybe the mascara had improved?
About the labelling
The new packaging tells you it is a "Lash Building Mascara" and gives the colour selection as 101 - which is black.
The statement on the back of the tube tells you the mascara "Builds a natural to dramatic look. Super lash seperation. Suitable for sensitive eyes. Ophthalmologically tested" - you then get the same statement again in a selection of other languages.
You are also advised you get a 12 month shelf life with this mascara, which is the same as other brands.
About the packaging
The mascara tube is fully black in colour other than the subtle silver image of the union jack through the middle with the silver fonts.
The top of the tube is easily twisted off to reveal the mascara brush which easily glides in and out of the tube - the number of brissles you can see is nothing special and just looks normal.
If you are looking for a standard mascara this is the one for you - but I hate the fact it tells you it will give extra long lashes when it really doesn't. I did try building the layers on the mascara up for more of an effect but it just left my eyes looking clumpy and unattractive.
However saying this I have tried other branded more expensive mascara's and they give similar non existant effects that this one gives - and this Rimmel one costs a lot less.
So even though the packaging has been updated, sadly the product hasn't changed.
Would recommend this for a teenager who loves clumpy eyelashes!
Price & Availability The extra Super Lash range comes in two colours - Black & Brown - this review is based on the black mascara. You can find this Rimmel mascara in many high street retailers such as Superdrug, Boots and in my case Tesco! Prices are as follows:
Superdrug - £4.99
Tesco / Tesco.com - £4.99
Boots - £4.99
So it doesn't really matter where you get it from if you wanted it, it seems to be the same price everywhere!