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Rugman Reviews International Business: Progression in the Global Marketplace - Professor Alan M. Rugman

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Manufacturer's product description

ALAN RUGMAN draws together 100 reviews that chart the development of International Business theory in recent decades. This book is essential for all students with an interest in unpacking the history, scope and possibilities that are implicit in any discussion of international business.

Product details

Publisher Palgrave Macmillan
Author Professor Alan M. Rugman
Genre Business & Finance Reference
Title Rugman Reviews International Business: Progression in the Global Marketplace
Type Non-Fiction
EAN 9780230221253
ISBN 0230221254

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Listed on Ciao since 21/12/2010

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Non-Fiction - Business & Finance - ISBN: 0006530400, 9501290670, 8449310741, 3442153123, 0312203438, 0002559196

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Easy to read, plenty of advice, well-illustrated with examples, friendly honest approach
Not all that much use in day to day life, some pointless acronyms (*)
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(*) Reviews by Ciao members


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