Sean John Unforgivable Eau de Toilette

...the fragreance for men by Sean John, better known in the music world as P Diddy. You will have seen the commercial for the problem on television, that is stylishly done starring Mr Sean John himself. The advert is supposed to spell out what a bottle of Unforgivable would leak;

*SEX
*POWER
*HONESTY
*EMOTION
*SEDUCATION
*PASSION

And with these words, and some fluttering curtains in ...
...drop when it comes to Sean John, because afterall you have just paid out around £30 on something that washes off. I remember when I recently went to London, I refused to take my Sean John with me due to the fact I was scared it could leak. Not because it would make all my clothes, and toothbrush, smell.. but because it would have been such a sad waste. I probably would of cried. From that sort of point of view I guess it is acceptable to say that ... more

* SMELL LIKE DIDDY, OR LIKE PEE?

"You smell good." Is there anything more important in the world than exuding a smell that means you literally have to fight the opposite sex off with a stick? Maybe there are some more important things; beauty, style... intellect, health, I suppose. Without going too over the top with how important smelling good, I think one of the greatest compliments you can get is being someone that permanently smells 'above acceptable'. And with a society that loves the big celebrity names, it is no surprise that we have began to wear things that include the celebrity name tag, now even including fragreances and after shave. Unforgivable is the fragreance for men by Sean John, better known in the music world as P Diddy. You will have seen the commercial for the problem on television, that is stylishly done starring Mr Sean John himself. The advert is supposed to spell out what a bottle of Unforgivable would leak;

• SEX
• POWER
• HONESTY
• EMOTION
• SEDUCATION
• PASSION

And with these words, and some fluttering curtains in the background, we are lead to believe that Unforgivable is for a strong powerful man that is going to have to begin fighting women off. I found that the musical score accompanying the commercial is very appropriate, and the aftershave had immediate appeal for me because I actually went looking to see if there was a three+ minute version of the song somewhere on the internet. Then I got slightly bored of it, but I knew if there was one celebrity I wanted to smell like, it weren't Beckham. * YOU SMELL GOOD TONIGHT

I don't find it hard to believe that there are people out there that get slightly obsessed with big name perfumes, and that people throw huge parties just for the launch of the latest Paris Hilton. With almost every new fragreance out on the market you get an individual smell, and whilst you would have to have a pretty smart nose to be able to indentify every single one, by using fragreances you can certainly define your own smell that your friends will be able to sniff you out from like sniffer dogs on a crack cocaine case.

To be completely honest I'm finding it quite awkward to do this review in the daytime, based off the fact that I don't want to waste any Unforgivable on me right now because no doubt I will be spraying some on me before I go out tonight (it is Friday afterall). And there definitly is a feeling of not wanting to waste a single drop when it comes to Sean John, because afterall you have just paid out around £30 on something that washes off. I remember when I recently went to London, I refused to take my Sean John with me due to the fact I was scared it could leak. Not because it would make all my clothes, and toothbrush, smell.. but because it would have been such a sad waste. I probably would of cried. From that sort of point of view I guess it is acceptable to say that I can go a day without wearing Unforgivable, and on a pretty big occassion, however longer than one day is a different matter.

I get tied up with whether to call it Sean John or Unforgivable, because whilst Unforgivable is the title of it this is the only SJ fragreance on the market to my knowledge and that just rolls off the tongue easier. The bottle is tiny really, showing that you will more than likely have to get a college of these little bottles on your bedside table. Just like most aftershaves out there though the bottle design does exude charisma in the way the dark tinted class curls around at the bottom, and the lid that peels off looks either gold or silver depending what sort of light you catch it in, but the whole smoothness of the design makes you want to just crasp it in the hand. I think maybe the seduction element in the commercial is really getting to me, as I don't remember going into this much detail when reviewing a yoghurt pot.

Considering I have had the product since just after Christmas, and no I didn't grab it in a sale, it is fair to say that not much has left the bottle although I save it for more of a big occassion moment and use products like Lynx and FCUK on other occassions. How can I describe the smell, well first I was scared it would be a little strong but now I am in love with it. You can most certainly spray it everywhere and it won't even get down your throat throughout the night like some products will. And whilst perhaps having a hangover in the morning and still being able to smell the Sean John on your clothes can be a little offputting, at least it shows you that the fragrance has work and it's your own stupid drunken self that has scared everyone away (that's if you didn't get any of course, and Unforgivable is becoming like a law that you must get some when you wear it). How can I sum up the smell of the product? The first word that came to my mums lips was fruity, yes she was smelling the bottle, not my neck. There is certainly nothing here for P Diddy to be forgiven for, as this has became one of my favourite products, and so what if it's making him very, very rich.

* EDIT: ADJECTIVES NEVER WERE MY THING

Now some may say I haven't done this classy fragreance enough justice in the way it smells, and that would be true.. I was just trying to skive off with Ciao's check boxes on the way it smells. Let me explain; Unforgivable to me does smell like a mix of flowery and fruity, and whilst some may think it's hard to have a bit of both its neither solely, and in turn this gives a fairly sweet smell up the nostrials. The smell is heavy, as it does linger on your clothes and it is very apparent when you are wearing it, so probably not good for inhouse wear in the daytime. You definitly do feel like you've just wiped yourself down with a bar of soap though, and this gives off a very soapy, fresh smell to go with the new great smelling you. 

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