Advantages You learn a lot from the book.
Disadvantages It will still a lot of hard work to implement all the work. Not really a disadvantage though.
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Richard Dennny's Selling to Win has become my company's "bible". Packed with a variety of information and skill building techniques, it has opened my eyes to the correct way to sell a product or service to a potential client. The book is divided in clear cut chapters that run through the steps of selling a product the correct way rather the traditional aggressive manner that everyone is used to. The book states on the back that you will learn how to close a prospect who wants to think about it, beat the competition, make appointments easily, make a sale when you are not the cheapest, build a positive attitude and find new customers. Overall a very good book.
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