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'No Logo' for British supermarkets


Succinct, stimulating, fascinating and insightful .

It occasionally feels a little repetitive, but not to its detriment .

Recommendable Yes:

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How useful was it?Indispensable

11 Ciao members have rated this review on average: helpful See ratings
very helpful by (21%):
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  2. Katieshaz
  3. jovichick123
helpful by (79%):
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  2. kineticspade
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'Shopped' takes the reader on a lively, thought-provoking and incredibly interesting journey through the world of the modern British supermarket, revealing every secret trick and behind-the-scenes truths that they really wouldn't want the public to think about. From screwed-over suppliers to exhausted assistants, corner-cutting to own-label quality, obsessive perfection to global domination; it's all here in candid detail. I work as a shop assistant for one of the 'Big Four' and already, within a couple of months of employment, I can see the truth in some of the topics covered in Blythman's book.

This book has affected me so much that I am determined to do as much of my shopping as possible elsewhere, even if that means taking the time to go further afield instead of choosing convenience. Already I have been inspired to frequent local markets and independent retailers instead, and am even considering leaving my job, such is my disgust at the underhand activities and money-greed that supermarkets shamelessly involve themselves in... After reading this book, why would I want to shop somewhere that has colour charts to determine whether a tomato is good enough to sell? Where checkout girls have to put up their hands to go to the loo like naughty school children? Where staff have no idea what their products are or what to do with them? That shamelessly hire and fire suppliers with no thought as to their livelihoods and the amount of work that goes into large-scale production for supermarkets?

Read this book, be inspired and take the time to get out into your community and support local produce from knowledgable, friendly specialists. Vote with your feet and refuse to conform to the supermarket-driven one-stop-shop ideal where everything you need in your life comes from them in a neat once-a-week consumer package. This book is a sharp and well-written call to arms, and should be compulsory reading for everyone from teenagers to grandmothers.

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Product Information »

Product details

Author Joanna Blythman
Title Shopped
Subgenre Food & Drink
Genre Lifestyle
Type Non-Fiction
ISBN 0007158041
EAN 9780007158041

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This review of Shopped - Joanna Blythman has been rated:

"very helpful" by (21%):

  1. Tracey_Knowler
  2. Katieshaz
  3. jovichick123

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