Advantages where does one begin?
Disadvantages that i don't have a never ending tube living in my cupboard - for my daughter OFCOURSE!
“Red and yellow and pink and green, orange and purple and bluuuuuue, I can sing the rainbow, sing the rainbow, sing the rainbow………and EAT ‘EM TOO!!!!”Ah the songs we sing as youngsters…. or not so youngsters as this case is, my young daughter looking on at me, her face contorted into a look of disgust and disbelief as I stuff the little blighters in me gub and giggle whole heartedly to myself that life really can’t get any better!
Yes, at the ripe old age of nineteen I have rediscovered the joys and wonders of Nestles ‘Smarties’-and check out my cheeky chocolaty multicoloured grin at the discovery of this hidden suppressed treasure.From the onset Smarties promise to deliver. Screaming out at you through the mundane world of Mars Bars and Fry’s Chocolate creams are these irresistible sugar coated chocolate delights. The packaging is bright, cheery and utterly appealing - a blue box/tube/packet speckled with those delightful little tweeties, all colours of the rainbow (and brown ones too, but brown doesn’t get a place in the song – but check Nestle fighting against the discriminations of the ages and including all colours …hehe) dancing around, jumping back and forth, laughing at you, teasing you. Big bold letters state their name loud and proud across the centre. It’s a visual delight and sets itself aside from the rest of the competition. It’s a BIG bit of fun amongst a dull and gloomy world of chocolate heaven.
I strongly believe that Smarties are done an injustice. They seem, beyond the age of about nine, to have no real place in society. Sniff. Discriminated against because they cling on to a bright and beautiful world and can not maintain seriousness long enough to ‘fit in’ with the society we have created. Peer pressure for the little ones to grow up fast has often left these tasty treats on the shelf whilst they opt for the more ‘sophisticated’, the more socially acceptable, chocolate treat of say, a Galaxy. With the incredible urge to be old before their time Smarties stop appealing. Not because when we hit twelve and the dreaded adolescence our pallets enjoy them less, but because their ‘childish’ packaging does not create the ‘right impression’ amongst the youth of today’s peers. Similarly it seems a tube of multicoloured fantasticness has no place hanging out of the pockets of today’s young entrepreneurs. If we are what we eat what does it imply? It isn’t serious enough perhaps? It creates the wrong impression? A DairyMilk with its sexy, sleek packaging presents a better one? Perhaps! Perhaps! Who could have thought the chocolate world could be so political eh? But this does not eliminate Smarties from the competition and does not mean that Smarties should not be taken seriously. Far from it! In a world that yearns to grow up too quickly and then looks back and mourns the loss of its youth, Nestle, with their invention of the eternally optimistic and youthful Smarties, should be given a hearty clap on the back.So how have they survived the test of time?
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