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I recently bought this TV and it has not failed to dissapoint! I got it for a bargain of £600, so am very pleased with that. If you see a model called Sony KDL-37W5710 on JohnLewis, then this is the same as this TV, only the JohnLewis model has a black speaker grill at the front instead of a Silver one on the Sony KDL-37W5500, otherwise they are identical. After doing my research, I decided a Sony Bravia was the TV of choice for me, and has a long standing quality and prestige associated with that name, and they deserve it. Now, down to the important stuff, how this TV performs.
The TV is bigger than it looks for a 37 inch, which again is a nice surprise as you feel like you have a bigger screen for the money. The build quality is great, it's super thin, super light and can be swivelled to the left and right on the base stand. It has several scene modes which automatically choose the optimal sounds and display settings for the type of content you are watching, so once you have set the scene mode to your chosen display source, it remembers it and switches to it. However, these are not all their cracked up to be by default and it's worth taking some time to customise your own picture and sound settings for each scene or just set-up a general best settings, as everyone has a different viewing room with different lighting etc, so these settings will not be optimal for everyone. I played about with the settings and now have the TV picture looking superb from the Standard Def Freeview tuner built in, through Sky and via Blu-ray discs. The picture really does blow you away! The sound again, once you have tweaked the settings is pretty good, but still not as good as with a separate speaker system. Hook this TV up to a HD games console such as a PS3 and you will be stunned by the graphics you see!
I researched various TV's at this size and price range and this is by far the best choice I could have made in my opinion. You can't go wrong with a Sony Bravia, plus when used with a PS3 you get to use Bravia sync and operate your PS3 as a bluray DVD player from your TV remote!