ean 9780273750925 title strategic management sku st 0273750925 product category books ... more
comics magazines about speedy hen ltd by continuing with this checkout and ordering from speedy hen you are accepting our current terms and conditions details of which can be found by clicking here author biography richard lynchis emeritus professor of strategic management at middlesex university london he is an active researcher lecturer and consultant particularly in the area of global strategy author s richa
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This text is well established and highly regarded for its practical outlook on strategy, and a plethora of short examples to illustrate this. It is also defined by its twin perspective of strategy as it consistently compares and contrasts the rational, planned or prescriptive view with the emergent, creative and evolutionary approaches.