Sunny D? No thanks.
Advantages none
Disadvantages Boring and formulaic
Detailed Rating
| Style | |
|---|---|
| Clarity of message & brand identity | |
| Quality of Concept | |
| Soundtrack | Unmemorable |
| Special Effects | Weak |
| Humour | Very unfunny |
Sunny Delight. The name is pathetic. The advertising, however, is worse. All of the ads are the same, a bunch of kids go to the fridge for a drink, they look at the cola, milk, purple stuff and then choose Sunny Delight. They all sit around drinking it's sickly sweet, tooth rotting formula, and then the mother brings them some more. One of the kids then says "She's cool, your mum." This is an attempt to make mothers buy the drink so that their kids friends think they're cool. Most parents are too smart for this, however, so by showing the kids as being popular, kids will think it's cool to drink Sunny D, and badger their parents into buying it for them. Now there's Sunny D Light, with less sugar in, so it doesn't matter how much you drink. It probably tastes bland though!
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runmedownmissy 03/02/2001 17:19
lipgloss 17/11/2000 21:11
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