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Of the High Street stores we have around here, Tammy is usually her number one choice. Owned by Etam Developpement of France, Tammy is a clever play on words. Think about it. Etam - Tammy. For some strange reason, Linn Marie refuses to believe that her preferred shop could be part of a ... Read review
Advantages: Reasonable choice so something suitable can usually be found for girls who like conventional fashions Disadvantages: Only really cater for slim teens
...stores we have around here, Tammy is usually her number one choice. Owned by Etam Developpement of France, Tammy is a clever play on words. Think about it. Etam - Tammy. For some strange reason, Linn Marie refuses to believe that her preferred shop could be part of a staid, grown-up chain of stores, despite the fact that their branches are almost always within an Etam store.
I can’t tell you whether Tammy shops are all decorated in ... ...able to find much at Tammy that’d fit.
The assistants are friendly enough in our local shop and generally leave you to browse without interference. I’ve certainly never felt that anybody has tried to push a sale and if they did, that’d be the end of our relationship with Tammy. If there’s one thing I can’t stand, it’s pushy sales assistants. My guess is that the staff aren’t working on commission.
Babies really ought to come with warning tags. During the eighteen years we’re responsible for them they’ll throw tantrums in the supermarket, ask embarrassing and awkward questions that parents find difficult to answer, make mud-pies whilst wearing good clothes, usually their school uniform when the other sets dirty too and it’s going to be impossible to get them dry in time for tomorrow and the years between 0-12 are even worse! The biggest warning of all should be that they’re going to cost us around £164,000 to feed, cloth, educate and entertain. That’s more than the price of a 3 bedroomed house around here!
My younger daughter is 15 and very much into clothes. Where the market was once more than good enough, it’s now seen as somewhere only the dregs of society would show their faces. Who else would want naff market clothes? Ok, maybe she’s not quite that bad but believe me, unless it’s an emergency and there’s nothing to be had elsewhere, the market just doesn’t cut the mustard anymore and hand-me-downs are looked upon with such disdain that I’m surprised they don’t spontaneously combust.
If she had her way, Gucci and VonDutch would be the labels to wear but as there’s nowhere in Crewe to buy them, we stick with the High Street stores instead. Ha! Like she’d get anything from Gucci! I, on the other hand, have a lovely little Gucci top with which she’s very much impressed. The fact that I bought it at a car boot sale doesn’t make any difference does it? And there’s obviously no chance of it being a hooky copy, either.
Of the High Street stores we have around here, Tammy is usually her number one choice. Owned by Etam Developpement of France, Tammy is a clever play on words. Think about it. Etam - Tammy. For some strange reason, Linn Marie refuses to believe that her preferred shop could be part of a staid, grown-up chain of stores, despite the fact that their branches are almost always within an Etam store.
I can’t tell you whether Tammy shops are all decorated in the same way but our local branch is pretty funky looking. It has imitation steel and rubber flooring and exposed steel pipes with walls painted in trendy. There’s nothing over the top and the décor doesn’t steal attention away from the displays.
Although the shop isn’t big, it doesn’t feel cramped. There are double rails of clothes around the walls with several rails mid-floor but still leaving plenty of room to manoeuvre. The clothes themselves are organised into sections with dresses and party type clothes on one set of rails, denims on another, basic casuals on a third and so forth.
Quality’s generally what you’d expect to find on the High Street with prices to match. Expect to pay about £18-22 for a pair of jeans, £12-18 for a nice top, £8-12 for a t-shirt and £1.50 for a pair of knickers (thongs please, mother - nobody wear knickers anymore). Pyjamas, jackets, jumpers, bras and some shoes and handbags are also available. The ‘jewellery’ stand’s popular, too. Around £2.50 will buy your teenager a pair of funky earrings and for an extra pound she can have a necklace or pretty bracelet.
There’s generally a ‘sale’ rail somewhere in store where we’ve occasionally found something that Linn Marie’s been satisfied with. Discounts can be anywhere up to about 80% although are usually around the 50% mark. As with any other sale rack, the clothes found there are last season’s fashions and some items may be damaged.
Apart from the end-of-lines, there’s usually at least one decent offer available. Last time we shopped there the offer was ‘buy any pair of cropped trousers and get another pair half price’. As we were looking for black trousers for an upcoming dance performance, a pair of black cropped jeans being just the thing, this deal simply had to be taken advantage of. The jeans cost £22 with a second pair in a different style and pale denim costing £18 originally but with the discount, just £9. Not bad at all. They also had plain t-shirts in various styles at £5 each or two for £7. The time before last, the deal was ‘buy any denim skirt and get a t-shirt half price’. Again, a denim skirt was exactly what we were after so obviously we took advantage of the half price t-shirt, too. Maybe I’m being conned into buying an extra garment that I wouldn’t have bought otherwise, and obviously their mark-ups are high or they wouldn’t be able to run these offers, but whether I buy a t-shirt here or elsewhere, my fashion conscious daughter is going to be wanting one sooner or later.
Clothes are sized in centimetres and age groups with 152cm being suitable for a 12-13 year old. Linn Marie’s 152cm but is 15 so don’t be too influenced by the ages on the labels. I don’t know why they even bother to put them on as everybody knows children grow at different rates and teenagers aren’t all going to be exactly the same height at any given age. She wishes they wouldn’t put the ages on as it’s embarrassing to buy clothes for 12-13 year olds when you’re 15! I think the smallest sizes are 140cm that are supposed to fit 9-10 year olds, going up to those for 15-16 year olds at 177cm. There’s a measuring stick on the wall where your teen can stand to find the correct size. Unlike adult sizing, everything seems to be fashioned for those who are relatively slim. My daughter, for example, takes a size 10 in women’s fashions. Had she been any bigger I doubt she’d be able to find much at Tammy that’d fit.
The assistants are friendly enough in our local shop and generally leave you to browse without interference. I’ve certainly never felt that anybody has tried to push a sale and if they did, that’d be the end of our relationship with Tammy. If there’s one thing I can’t stand, it’s pushy sales assistants. My guess is that the staff aren’t working on commission.
Although most suited to girls who like conventional fashions, there are a few bits that might suit a younger punk or goth but once past the age of about 13-14 the more radically dressed teen would probably find Tammy a bit too mainstream.
My only grouch is that several Tammy stores that I’ve visited have been upstairs with no lift available. Apart from the fact that it makes things difficult for those with impaired mobility, mothers of young teens often have younger children too, and if they’re in a pushchair or pram you can forget going up. Maybe there aren’t enough mothers with babies using the shops to make it worthwhile for Etam to install lifts but I’ve helped mums who’ve been struggling up the stairs with buggies so they‘re definitely out there.
The strange thing about Tammy is that no matter whether we just go in for a pair of knickers or one t-shirt, I always end up spending far more than I’d intended. I think there’s some sort of magic dust sprinkled over parents on entering the shop that makes us forget about budgets and forthcoming bills, our mind becoming geared entirely towards fashion and the desires of young girls.
I’m not really complaining though. I enjoy shopping at Tammy almost as much as my daughter does and we’ve never yet had to return anything for being faulty. And after all, we all like to see our children well dressed, don’t we?
Advantages: Wide selection of clothes, it has some good sales Disadvantages: My local store is upstairs and I don't think there is a lift
Tammy Girl is the baby sister store of ETAMS that sells ladies clothes from age 16 upwards – the stores are normally found upstairs in ETAM shops, so if you can’t find your local store, this is usually a good place to start.
It has all the latest fashions, and stocks everything from (well I wouldn’t now where to start) sweets, make-up, jewellery, under-wear, tights, shorts, jeans, tops, tracksuits, belts, things for your hair and more…………..
Tammy ... ...£15 up to £30.
·TOPS
Tammy has a lot of different tops from boob tubes to long sleeves tops and waistcoats to denim jackets and also thick fluffy coats in the winter – prices start from around £8.
In the summer they also have nice bikinis and bathers there.
WHAT AGE?
The ages range from 4 to about 14/15. I have shopped there (or at least I pick and my mum or grandma pays) since I was about ten and now I’m twelve and it’s still my favourite shop.
...
tasha164 17.02.2002 (22.04.2002)
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Advantages: Large range of clothes for fashion conscious kids Disadvantages: Your purse takes a battering
I came across Tammy Girl quite by accident one day while I was shopping in Nottingham with my daughter. I'd gone into Etam to look for something for myself and noticed the sign pointing upstairs - it said 'Tammy Girl'.
I went upstairs with my daughter to take a look around and immediately she shot round the shop like a rocket shouting look at this mummy at every item she came across.
The shop itself was very bright and airy - very well lit in fact. ... ...down the side to fit her. We have returned many times since that day and I still marvel at the wonderful range that they have to offer the 'Special Child'.
I think Tammy Girl is truly great and its a pity more shops have not followed their example. ...
maml 13.10.2002
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Advantages: Underwear, thats about it! Disadvantages: most things, see text
Tammy Girl is the younger version of Etam, the women's high-street fashion shop. Tammy is usually found in Etam but has a fairly large area for their shop because the same company runs Etam and Tammy.
The clothes start from about 3 or 4 years old to about 15 years old. I'm 15 and I have stopped using Tammy Girl since I was about 14. I haven't bought anything form there for ages now, that could be because I'm just reaching 16!
I think the clothes ... ...of the price.
The Tammy Girl where I live is situated at the back of the Etam and I think they don't have enough space for the amount of products they have. The racks are put quite close together so you often find yourself knocking clothes off the racks and then people don't pick them up and everyone walks over them! You would think that the staff would pick them up if they were lying across the floor but I haven't seen them pick the clothes up. ...
jenny_carr 07.07.2001
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Advantages: loads of choice, very trendy, nothing frumpy M&S take note. Disadvantages: not as cheap as could be, spend more than you intend
Tammy Girls range of clothes can be found at most branches of Etam. Catering for 4 year olds upto 15/16 year olds. They offer cute and trendy fashion for the little ones to teenage clubbing trendy outfits. They sell tights and underwear (and no they're not your usual boring first bra types either.) They also sell a wide range of accessories including hair, jewellery and make up. Shoes are as fashionable as you can get. When the summer fashions come ... ...If only they had had Tammy Girl when I was a teenager, we had to make do with Clockhouse at C&A. Some downsides to this place. 1. The prices aren't exactly cheap as they could be, I'd imagine a 14 year old could go to New Look or Top Shop and buy a size 8 or 10 item cheaper than the relevant age range at Tammy Girl. As an example, out of birthday money my daughter bought a pair of hipster flares for £20 and a top for £12. The top although not revealing ...
Bevdav 07.03.2001 (02.03.2001)
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...now created more space, as tammy girl has now moved to the upstairs floor,although there is still no lift for pushchairs.
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Tammy girls in Oxford is situated in the Clarendon shopping arcade in the town centre of Oxford, which is easily accessable via the regular bus routes.
The store in Oxford has two floors,dull lighting with low music in the background.
Tammy girls is not a store ... ...hidden away,a small little section in the corner,where it is easy to knock things down as it is slightly restricted on space in the childrens area of this store.
The age ranges from just before they reach school age, to young adults.
Sorting amongst the rails, there are various items for sale, such as delightfully pretty outfits for your youngest horrors(oops I meant children of course)to very fashionable items for the older style-setters.
Price ...
laura01865 18.03.2001 (22.03.2001)
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Frequency of visit
Layout & presentation
In store customer service
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Advantages: Good fashionable clothes Disadvantages: Prices!!!
Etam is a Womens / Girls fashion highstreet shop. It is in most towns or cities in the UK and I have spotted one in Strasbourg, France. So they aren't only British.
Etam is the womens part of the shop and TammyGirl is the girls part of the shop.
The shop sells a range of fashionable clothes and shoes but I wouldn't say that the shop is cheap. Personally I think that the clothes are over priced for what they are.
In the TammyGirl part, they sell clothes for girls from around 3 or 4 years to 14 years of age. The clothes are once again over priced and you can buy a top for abround £10 - £15 which is more expensive than other shops and a pair of trousers could cost you up to £28 or so. The also have a range of shoes for girls in TammyGirl. They are not my type of shoes e.g. sickly glittery shoes which would look stupid on a 15 ...
jenny_carr 24.04.2001
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Ciao members have rated this review on average: very helpful Review of Etam (Shop)
MAGIC DUST MAKES SPENDING EASY 
