I am currently using a tesco sim card and find that it is adequate in providing me with reasonable rewards for the amount that i top up, based on this I decided to have a look on TescoContractMobilePhones.com to see just how good and reasonable the prices were for what you got. I found that tesco weren't too concerned about simple things phone users love such as unlimited texts, a certain amount of free minutes, internet usage et cetera, but that they preffered to bump their prices up a ridiculous amount and give away products such as sat navs and laptops. I believe this was an attempt to gain more customers but in the wrong way, it looks as though they have completely missed the point at what phones are all about and used for. As for the navigation, layout and content of the page I found it to be unattractive, too busy and difficult to use, there were too many things going on at once and it was hard to see the best deal from the worst. All the numbers and price plans were listed with no seperation making the site seem confusing. If I wasn't needing to gain a range of specifically tesco price plans I would have immediatly closed the page. It was too complex, and you couldn't simply click on the amount you wanted to pay and see your options, all in all it is a badly thought out page with bacly thought out ideas.
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Aug 8th, 2009
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