Up Close & Personal

Advantages: Good book for the basics of relationship marketing
Disadvantages: could be more detailed

As I mentioned already in previous ops, I am a distant student in direct marketing. This obviously involves reading a lot – study papers, magazines, and books. Currently I just finished to work myself through “Up Close & Personal” (2nd Edition) written by Paul R Gamble, Merlin Stone, Neil Woodcock and Bryan Foss and published by Kogan Page. So it is probably about the time that I give you my newest op! The book contains 371 pages (including Appendix) ...
...you a short impression, here is a shortened structure / content of the book: 1. Customer relationship marketing: one more time a. What is customer relationship marketing – and what isn’t it. General Overview. Do you already have a CR-marketing? 2. Relationship with customers a. Who is a customer? What do they want, how do they think? How can you improve your understanding and relationship? 3. Buy-in, policies and plans a. How to prepare your ... Read review

Advantages: Intensive and very interesting
Disadvantages: Usual disadvantages of distance learning

...Centric Strategic Planning Module 3: Customer Relationship Management Technology Module 4: Knowledge Management – Understanding and Analysing Customers Module 5: Channels and Media Module 6: New Business Planning Module 7: CRM, Loyalty and Retention Marketing Module 8: Traditional and New Media Creative Strategies Module 9: Managing Integrated Marketing Communications (IMC) Module 10: Special Issues and Futures The following books have been sent to the students in addition: Ø The new IDM Interactive and Direct Marketing Guide 1-3 Ø Direct and Database Marketing by Graeme McCorkell Ø Internet Marketing by Dave Chaffey at al Ø Up Close and Personal by Neil Woodcock et al Ø Enterprise One to One by Don Peppers and Martha Rogers Ø Marketing Principles and Practice by Dennis Adcock et al On the website you can (have to) print... Read review

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Advantages: Fantastic, fun and supportive environment, catering for experts and novices alike
Disadvantages: £12 per month

...of the evening (a kind of compere for the evening, introducing speakers, the different roles, and keeping things flowing along). There is also the President, who'll generally be a very experienced speaker and responsible person who makes announcements and opens and closes each meeting. I have been up to speak a couple of times for Table Topics, and it is a bit nerve-wracking at first, but then you get into it and words start to flow. I was speaking about 'What I would do if I could do anything at the weekend', and said I'd go on an amazing diving holiday and visit Liz Hurley's circus of a wedding party. I actually found it very liberating to be able to stand up and give an unprepared speech. Yesterday's meeting was a Table Topics (impromptu speech) and Humourous speech contest, which happens once a year in each club. All 4 humourous speeches... Read review

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Advantages: Work when and where I want
Disadvantages: There are few, maybe motivation. Oh and porn

...since it does not feel like I am working, so in total I am working roughly 49 hours a week. It is of course flexible in that if I have a night out planned, I work through the day and party at night. Also holidays are not a problem either, I can simply take my laptop with me and work on the beach. So what exactly do I do? And how did I get into it? Well I guess you know already that I rate websites right? When someone types a query into the Google search box it brings up a list of websites right? We would all know this. Now the website that that particular person chooses is then rated by myself and others like me as to how close to exact the website was to the query. So for instance if they searched for "British Airways" and clicked on www.britishairways.com then that would be rated a perfect match. Maybe they clicked on something like www... Read review

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