Why Not? - Barry Nalebuff, Ian Ayres

Advantages: Well-explained, easily adaptable ideas, very amusing, authors practice what they preach
Disadvantages: Focuses on business and 'big' ideas

...The second question is: Why Don’t You Feel My Pain? This is basically looking at problems that aren’t ‘your’ problems (i.e. problems that your customers or colleagues are having) and finding solutions that also help you. Or, as the authors put it, “Internalizing the external effects of decision making”. For example, a lot of airlines decided to tack on 20 minutes to their flights’ estimated arrival times when airlines were first rated on punctuality. ...
...it they are meeting their targets, but how does it help the customer whose flight is now 20 minutes longer than it used to be? And these statistics only record what time the plane arrives – what about other factors, like the time it takes for one’s luggage to arrive? The solution would be to rate airlines’ performances on a number of factors that determine punctuality/time-wasting. That way, customers could decide what flight to take with all the ... Read review