Advantages It's free, easy to use and can provide hours of entertainment
Disadvantages Poor video monitoring allowing for unauthorised content
Well I'm sure we've all heard of it, and most of us have probably visited it, but how much do we actually know about the you tube video sharing phenomenon?CREATION
You tube was founded in 2005 by three guys formerly employed by Paypal. Chad Hurley, Steve Chen and Jawed Karim, came up with the idea to create the video sharing website which was developed in San Mateo California above a Japanese restuarant and pizzeria.Launched officially in November 2005 the website has grown to become a huge part of worldwide internet culture, allowing internet users to upload, share and view videoclips. You don't even have to be registered to view the videclips.
The business started out as what is known as angel funded technology - heard of dragon's den? well the wealth of business men and women basically provides the basis for capital investment in new business start ups in return for a share in the business, these kinds of investors are known as Angel investors, and this is how you tube got it's big break along with securing additional investments from venture capitalists totalling 11.5 million US dollars between it's official launch in November 2005 and April 2006.The success of You tube became apparent when Google Inc acquired the site for a whopping 1.65billion US dollars in October 2006.
HOW ACCESSIBLE IS IT?You tube can be accessed by virtually anyone connected to the internet, although it has been blocked in some countries such as Morocco, China, Milan and Thailand. It can also be accessed via mobiletelephones leadng to the launch of You Tube mobile in June 2007, athough it is not possible to view all of the videos contained on You Tube through it's mobile site.
You Tube video's can also be viewed outwith the site through a feature known as embedding. I have personally been able to participate in embedding - this is where video's can be embedded or transferred onto a page outside the website, which is popular on social networking sites such as Bebo and so on.NAVIGATION
The home page shows featured video's, promoted video's and video's currently being used, it let's the user know what's new with the site and provides the user with options to sign up, however as previously stated, you do not have to be a member of the site to view video content."'Video"'
When you click on the video link you are immediately transferred to a list of video's where you can choose from Most popular, most viewed, HD and also have a drop down menu with more options including; featured, rising videos, most discussed, recent videos, Most responded, top favourited and top rated. You can search these options over different time scales; Today, this week, this month or all time. You can also select from a number of video categories including; cars and vehicles, comedy, education, entertainment, film and animation, gaming, howto and style, music, news and politics, people and blogs, pets and animals, science and technology, sport and Travel and events.
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