Advantages Layout made it simple to navigate through the site.
Disadvantages Some features like the build your own model and virtual tours sometimes did not work or lagged.
|Look and Feel|
|How useful was it?|
|Ease of use|
|Cost of service||Competitive|
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Great site to match a great...
Acura's website is overall an excellent experience. Between being greeted with beautifully framed photographs of the vehicles and the simple layout of the page, the site is nothing to be laughed at. The layout made it simple to get on the page and quickly access information and clutter on the page was rarely an issue, adding to the aesthetic appeal.
I found that the artistic stance that the web designers took added to the appeal of the web page, and i would say that this is the strongest feature of the site.
Going back to navigation--One thing that really gets on my nerves is not being able to find the information i need from a web page. However, Acura did a great job of avoiding this problem by creating drop menus. This allows the user to gather information without leaving the page.
An issue that i had was with some of the features build onto the page, like the interactive showrooms and the "build your own" section. Sometimes these would lag or not work at all.
Another problem was the font color on some of the pictures. Sometimes it was difficult to read the bright font on a bright picture.
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