I've been a fan of the Benefit brand for a while now, so when I saw they had finally launched a UK online store I was keen to see what they had to offer. Funnily enough I resisted signing up to their mailing list until a few weeks ago and their marketing certainly works as, thanks to a couple ... Read review
Advantages: Good discounts, easy to navigate website, attractive design, good range of products Disadvantages: Slow and expensive shipping
...onto the website... == BenefitCosmetics.co.uk == The website itself has a clean and attractive design - all baby pink and white, so it fits in nicely with their girly retro branding. It's also very well laid out - you can browse by New Products, Top Sellers, by Makeup (further browseable by particular makeup item), or Skincare and Bodycare (again further browseable by Cleansers, frangrances etc.) There is also a search function, which works well ... ...you can filter to sort by price (low to high or high to low), alphabetical, or by popularity which is a useful tool if you have a budget to stick to. One thing that I think is particularly important for a beauty website to get right is the shade of the lipstick samples. The colour swatches are shown in squares and on selecting one, the large picture of the lipstick changes to show the chosen colour. The problem I normally have with buying lipsticks ...
bubblegum_princess 15.05.2009
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Ciao members have rated this review on average: very helpful Review of benefitcosmetics.co.uk
