Advantages Easy to navigate, wide range of products, fast deliveries
Disadvantages Doesn't have everything you can find instore
Firstly, I would like to mention that the new official address of the Boots site is www.boots.com, however, the site can still be accessed by typing boots.co.uk, or wellbeing.com.Boots, for me, has always been the first place to look for cosmetics, toiletries, and gifts, and I have always felt that Boots is the best place for high quality and good value products, so it will come as no surprise to you that I love shopping online at boots.com.
The site loads extremely quickly, and I have never encountered any problems with it not loading properly, or with errors on the pages, as I have so often encountered with other sites.The site is extremely well laid out, and the overall design of the site is bright and attractive without being too in-your-face.
The homepage holds a lot of links and information, and there’s not a lot of space goes unused, but it doesn’t look too cluttered, and it is easy to find the information you want.Across the top of the page is a green section with the Boots logo, and the address of the site, with an advertisement banner in between the two. Under this is a lighter green section, which holds a search bar, and the links: Home, Help, Login, Register, My Basket, Shop Again, and Quick Shop, as well as a navigation bar which holds links to each of the different departments: Gift, Beauty, Baby, Healthcare, Men’s, and Offers. Each of the departments on the navigation bar has a small grey arrow next to it, which, when clicked, produces a drop down menu of each of the categories you can choose from within that department.
Down the side of the page is a ‘directory’, as it is headed, which has links split off into sections, under the headings: Diet & Fitness, In Beauty Today, In Baby Today, In Health Today, Other Departments, Boots Services, and Site Information.On the main section of the page are pictures and details of special offers, split into different sections for BOGOF, 3 for 2, extra points, etc. Then the bottom half of this main section of the page is completely blank.
You are required to register with the site before making your first purchase, but the registration process is extremely easy. You simply need to enter your details, choose a password, and you will be registered and can login and start shopping. The site has been approved by Verisign as a secure site, so you don’t need to worry about anyone finding out your details.The site is extremely easy to navigate, either by using the links and navigation bars, or by using the search bar to find exactly what you want.
Wherever you go on the site, the light green section with the links and navigation bar are always at the top of the page, so you can easily move around without having to go back all the time. Also, an extra section is added underneath this to show the page you’ve just come form, and the page you’re on now, so if you need to go back to something you looked at previously, it is extremely easy to do so without having to start over.Whichever department you go into, you get a list of options down the left hand side of the page, showing the different categories within that department, and more about that department.
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