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This place is a gem for a cosmetics fiend like myself. I am a lover of the finer, more luxurious things in life, especially when it comes to cosmetics. I prefer Chanel over Collection 2000, however my bank balance (or lack of balance) would prefer the latter. Direct Cosmetics is diamond of a website with one huge bonus for me. There is up to 90% of every item they sell! My first thought was Yippee!!, I have found my Mothership (or Mother shop), but then I thought, what is the catch???
As far as I am aware there isn’t one. The goods they sell online are completely authentic. They do sell testers but they do not try to hide this. The majority of the goods are worth looking at, however there are some which scream “Poundshop!”.
WHAT CAN YOU BUY? You can buy make up, hair products, skincare, accessories, toiletries, perfumes and aftershaves, bags and brushes from the site. There are a variety of brands available to be bought from the site, such as Max Factor, Lancôme and Maybelline. They sell men’s fragrances as well.
I felt I could trust the company as they have been a successful company now since 1977, all their details were listed on the website, including an address. They are also a member of the Which? Webtrader code practice and give details of the security features they use in the help section of the site.
THE WEBSITE The site is fairly simple to use. The layout of the website is professional. On the left you have menu bars where you can access the different ranges of products they sell online. They also have a link to Special Offers and New Products. None of the Special Offers interested me, but they include items such as Tommy Hilfiger and Burberry aftershave and perfume.
They have a beauty advice section which is called “Ask Molly”. This is a monthly article, available to read on the website, with many tips on beauty. You can also email Molly who will answer your emails in 48 hours. I didn’t use this part of the website so I cannot comment on her replies. The articles, however are fun to read (If a tad long). They are similar to Ciao reviews in the sense she tries a product (available on the a site) and writes an article on it. However there is no rating scheme, so you just have to read the review and judge for yourself if you want that product.
The help section is very useful and well laid out. Apparently the website is “Dooyoo approved (Where is the Ciao approval logo!?) according to the Help section. The headings are exactly the sort of questions you would ask. It does not seem like there are many headings, but I found they covered everything I would possibly want to know.
ORDERING Ordering is very similar to ordering at any other online shop. What I like about this is that you don't have to be a member of the site to purchase anything. When you want to order your items, you click on the checkout button in the top right hand corner. It takes you to a screen where you have to choose whether you want to:
1) Login and Order (If you are already a member) 2) Register and Order (If you want to become a member, so you don’t have to fill in your details every time you order. 3) Purchase Only (This is good if you do not want to sign up, or it is just a one off purchase.)
You then fill in the same details as you would for any other shop, name, address. You can pay by Visa, MasterCard, Switch or Delta. However you cannot use Visa Electron or Solo. The process was quick and simple. The connection is secure when you are ordering.
DELIVERY They say on the website that “they aim to deliver your package on the next working day after receiving your order” But they do not give a definite time. I received my order 5 days after ordering, which was not brilliant, but they do warn on the F.A.Q section that “due to the nature of buying on the Internet, they cannot guarantee a delivery time.”
Delivery charges are £3.95 per order. This is only to the UK, for the Isle of Man etc. the costs are higher. This isn’t cheap, but bear in mind you can order as many things as you like for 3.95. I ordered 6 items, so it worked out at 65p per item. They use Royal Mail or Parcel Force, depending on the size and bulk of your delivery.
After using Direct Cosmetics, I have to say I have no complaints and would gladly use them again. All my products were what the website advertised them as. This is definitely an online shop that I would recommend.