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eBay offers a huge selection of products, from a huge choice of sellers. Often you can find goods at way bellow market value. But in the traditional auction listings you do run the risk of paying over the odds if the product is in high demand! You can combat this by carefully searching out items that are going to be under exposed, either due to being badly listed (with spelling mistakes, in the wrong category etc.) or due to exclusion of the majority of potential buyers (such as items that require pickup). To help you find these items I find an external tool can be useful, such as http://baycrazy.com. BayCrazy gives you a local search, finding collection only goods, misspelling, helping to get branded goods at greatly reduced rates and also a last minute search, which shows listings ending in the next few minutes with no bids. All this allows you to save up to 95% (and potentially even more!) on the price you might pay for goods new, I've personally bought thousands of pounds with or stuff, and paid out under £100 in total!