What you should consider when writing comments on a review
Focus on facts mentioned in
Comments are intended to help readers determine which reviews should
be taken into account in purchase decisions. When writing your comment,
please found all your remarks on concrete evidence from the review itself.
This will enable readers to see how you reached your conclusions.
Keep other readers in mind
Please make sure that your comments are written as clearly as possible.
This will make it easier for readers to extract the key points of your
argument. Please also remain constructive and polite, as the author of
the review is likely to read your comment.
If needed, give the author
advice to further improve his/her review
Comments are designed both as a means of distinguishing particularly
useful reviews and of providing authors with constructive advice on
how their future review-writing could be improved. If you feel this
to be necessary, please give the author clear, practical tips for
improving the review's content and/or style.
Write in a factual, clear and
A well-reasoned argument, built on concrete evidence from the
review itself, will make your comment easier to read and understand.
Make sure that you always explain both what you think of the review
and WHY you think it.
Use accurate grammar, spelling,
capitalization and punctuation
This will make your comments easier to read and more accessible.
Why not prepare the text for the comment in a word processing
programme with a spell checker beforehand? This will help to
avoid typing errors and mistakes which distract from the content.
What you must avoid when writing comments on a review
Do not comment a review just
for the sake of it
Comments are intended to provide readers with an indication of the
usefulness of the review's content and authors with advice on how
their review-writing could be improved. Please restrain from writing
comments when you have nothing constructive to say about a review.
Do not use standard comments
Please make sure that your comments tie in with the review in
question as tightly as possible. Avoid standard comments as
these are too generalised to be of use.
Do not use your comment to
advertise your own or third party services
Comments must not be used as free advertising: please limit your
remarks to an evaluation of the product or service in question.
Though you may acknowledge information sources, you may not use
your comment to promote them.
Do not use your comment to
discuss unrelated reviews or members
Your comment should relate to one review only. Please comment on other
reviews in the appropriate sub-categories. Comments directed at other
members, as far as these are not personal or offensive, should be left
in members' individual guestbooks.
Do not use the comment feature
to insult or discredit the author
All such comments are entirely inappropriate and will result in
your review being removed and, potentially, your membership revoked.