Rating Guidelines



What you should consider when rating a review

Rate honestly and fairly and stick to your own view
Add a comment where necessary to help the author understand your rating
Rate a review "exceptional" if it gives readers outstanding advice for making a good buying decision
Rate a review "very helpful" if it clearly supports others in making a good buying decision
Rate a review "helpful" if it supports readers in making a good buying decision
Rate a review "less helpful" if it gives somewhat inaccurate and/or poorly presented information
Rate a review "not helpful" if it gives inaccurate, offensive and useless information
Rate a review "off topic" if it has been posted in the wrong place and/or does not discuss the product

What you must avoid when rating a review

Do not rate a review before reading it carefully
Do not rate other reviews unfairly to "pay back" negative ratings of your own reviews
Do not participate in click circles
Do not attempt to manipulate the ranking of your own reviews



What you should consider when rating a review

Rate honestly and fairly and stick to your own view
Do not allow yourself to be influenced by the ratings given by other members. Base your rating solely on how useful you, personally, found the review to be. Please also try to remain objective: a review may still be useful even if the author's viewpoint differs from your own.

Add a comment where necessary to help the author understand your rating
If your rating is based on specific aspects of the review that you found to be particularly useful (or useless!), it may be helpful to explain these in a comment. This will allow other readers to see why you would or would not recommend that they take the review into account in their purchase decision.

Rate a review "exceptional" if it gives readers outstanding advice for making a good buying decision
The review covers all aspects of the product and its user-friendliness which would be relevant to making a product choice. All remarks are founded on evidence from personal experience and the author remains objective throughout. A reader could find sufficient information here to base his/her purchase decision on this review alone.

Rate a review "very helpful" if it clearly supports others in making a good buying decision
The review covers a wide range of product features and the author's position is clearly-explained, well-structured and founded, for the most part, on solid evidence. This review would be of great use to somebody making a product choice, but would have to be used in conjunction with other information sources.

Rate a review "helpful" if it supports readers in making a good buying decision
The review is accurate and clear. The author may not provide complete information but what (s)he does say is useful. The review would give readers an idea of the quality of the product.

Rate a review "less helpful" if it gives somewhat inaccurate and/or poorly presented information
The review is not always objective or founded on evidence from the author's experience. The presentation and structure are unclear.

Rate a review "not helpful" if it gives inaccurate, offensive and useless information
The review is not a helpful decision-making aid. The information it provides is subjective and lacks foundation. Perhaps the content contains comments which do not relate to the product and may be offensive to other members.

Rate a review "off topic" if it has been posted in the wrong place and/or does not discuss the product
Reviews relating to products in other categories, or those which stray onto unrelated subjects should be rated "off topic". This will let other readers know that they need not read the review when seeking information that would be useful in a purchase decision.

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What you must avoid when rating a review

Do not rate a review before reading it carefully
Please do not rate a review on the basis of the first line. Sometimes well-written reviews start with an outrageous claim which is later knocked down, or weave a subtle argument whose threads are only drawn together at the very end. Therefore, before deciding how you will rate the review, please make sure that you have read and understood the argument properly.

Do not rate other reviews unfairly to "pay back" negative ratings of your own reviews
The rating mechanism is designed to provide readers with an objective evaluation of the usefulness of the reviews written about particular products. Please do not devalue and warp the rating process by basing your rating on unrelated, personal issues as this will bias the overall average rating of the review.

Do not participate in click circles
If you and your friends or acquaintances click each others' reviews with the sole aim of increasing their ratings and raising the review ranking, this undermines the rating system which is designed to give readers an idea of the quality of the reviews present. Clicking cartels are both unfair and dishonest, and members found to be participating in them will have their membership revoked.

Do not attempt to manipulate the ranking of your own reviews
You may not rate reviews that you have written yourself and we would urge you not to ask your friends to submit biased rankings of your reviews. This defeats the point of the rating system by making it harder for readers to distinguish useful reviews.

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