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The Ford website is pretty much like the cars - standard with few features to distinguish them from the crowd.
The website opens with a Flash intro (although this is optional) and then leads to 5 pictures of happy, beautiful, smiling people who are as chuffed as pigs in mud with the "Fordness" of it all. (I realise that when Henry Ford made the Model T, it was a revolution for manufacters everywhere with the conception of the production line, but I didn't realise Ford had taken to mass producing beautiful people too...).
As a bereft student, I chose the 'I just want to look' option from one of five, including 'I want to buy' and 'I own a Ford'. The site took an age to load on a T1 line. Yet another Flash intro and a happy face, with options to view the cars, and a feature on the Mondeo (which was average at best).
Perhaps the Ford site is of interest to either enthusiasts or those wishing to purchase a Ford car. Personally, I'd prefer to go to a Ford showroom where I can see what I'm getting in 3D.
I agre with you all the way on this one, I found the site slow to load. The only good bit was build your car where you get a price for all the options you want to select, having said how poor their site is I've ordered a new Mondeo which I should get in May