Advantages Easy, relatively stress free, free delivery on orders over £40
Disadvantages Delivery was a bit late
It’s not been a good week. My car is on the fritz and I couldn’t get to the supermarket. The cupboards were bare – nothing left, not even the tins of goose liver pate and game soup that came in the Christmas hamper and no one fancied. Zilch. Nada. Nowt. Old Mother Hubbard syndrome.Time for drastic action. And what do I do in times of trouble? I hit the net. My mission – to find an online supermarket that delivers and takes my silly Solo card. Mission Impossible? I thought so, until finally, I came across Iceland.co.uk. Both Tesco and Sainsbury, while taking Solo in their stores, don’t accept it via their online ordering services. Tsk at them.
Iceland offers an online shopping service via a pretty nifty website. It offers all the same deals that are available in their normal shops, delivery via refrigerated van (delivery is free if you spend over £40) AND they take all major credit and debit cards, including Solo. Sounds great, doesn’t it? And, on the whole, it is.The website is a doddle to use. It loads quickly and looks quite nice in the standard Iceland livery of oranges, reds and yellows on a nice simple white background.
On the homepage there are links for buying appliances like fridges and freezers from Iceland online, a kids food section, news about the latest items instore and an explanation of the website’s features, which are supposed to make ordering your shopping quicker and easier. There is also a link to allow you to browse the store by aisle. This is the option I took as it was my first visit.I had to register before ordering, which was a relatively simple process. I entered my postcode, my local Iceland store was located and I had to enter some account details – user name, password, name and address, e-mail address, etc. All pretty standard stuff.
Then, you are into the shop. You are shown a list of available delivery slots before you make your order, just to make sure they can deliver when it is convenient for you. This is great, as I’d hate to go through the whole ordering procedure only to find they couldn’t deliver when I’m free. Deliveries are available on weekdays in two hour slots.You are also reminded of the date that offers change. And the site states clearly that you are always charged the price of goods instore on the day your order is delivered, not the day it is ordered – so make sure those two for ones and other offers are still valid on your chosen delivery day.
Before entering the store proper, it’s a good idea to check out the “What’s new” section, which lists new products, and the “Top Offers” section, which details the best of Iceland’s current two for one deals, money off promotions and linksave items.Once you get into the store proper, special offer items are clearly marked, but the Top Offers section gives you a good starting point and lots of meal ideas. For example, when I ordered my shopping, Iceland deep pan pizzas were on offer, buy one get one free. That’s Friday’s tea sorted then!
As it was my first visit, I then chose the “Browse the Aisles” method of shopping from a drop-down menu of various options.
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