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Manufacturers are constantly trying to wow us with wonderful, quirky, new and outrageous packaging and marketing ideas, so it is not very often that one truly stands out and makes me actually visit their website just because I want to see more, but innocent drinks made me do that.
Innocent drinks produce wonderful all natural fruit smoothies, thickies, juices and flavoured water. You can recognise them in the shops by their simple packaging of a white label with the word innocent on it and a strange logo of a couple of red circles, sort of like a kids drawing. What is different about these drinks (apart from being delicious) is the quirky details on the label. Each one is really friendly and makes you want to work for the company (or maybe thats just me). The smoothie I recently bought explained that life gets a bit samey making drinks all day so they would love you to come and visit them at Fruit Towers. If you are bored too, you can call the banana phone on 020 8600 3939, but I havent dared to this yet (tell me what happens if you do). The label told me to Shake it up baby! and explained that it contained free range fruit. They also give you the website to visit, www.innocentdrinks.co.uk, and I was so intrigued by what I read on the label, that I did.
The home page is as simple as the labels themselves, with a white background, the innocent drinks logo with the words little tasty drinks and some cute animations inviting you to explore further. Oh and there is an additional link inviting you to look at some photos from fruitstock more later. When you get into the linked pages, navigation is simple, with the home page links permanently displayed at the top and the other links for the area you are visiting displayed along the bottom. The pages load very quickly (but I do have broadband).
Clicking on the animation of Fruit Towers (with a banana and apple whizzing around on the roof) takes you to a page with further links, and I will give you a small sample of each to see if the type of content/humour appeals to you.
This is the news weekly new digest from Fruit Towers. Fashion-trainered, tongue-pierced prime ministers of the future, constructing strange things out of 2 litre plastic bottles and spent biro casings - students, we salute you. This introduces a competition for students to send the best pictures of their drinks in ludicrously stereotypical student settings. It also details recent news from innocent drinks, told in their wonderful way.
Our story we used to have good jobs before we started making innocent drinks. Why did we change? Work hard, play hard. Sure. These days it's more like work hard, go home and eat potato salad. This page goes on to explain how they are trying to make it easier for us to be healthy. They developed their first smoothie recipes in 1998, but were nervous about giving up their jobs, so they put up a big sign saying 'Do you think we should give up our jobs to make these smoothies?' and put out a bin saying 'YES' and a bin saying 'NO' and asked people to put the empty bottle in the right bin. At the end of the weekend the 'YES' bin was full so we went in the next day and resigned. As someone who would love to completely change careers, I thought this story was great. They also invite you to visit them at Fruit Towers, which is at Shepherds Bush.
Press it is not for us to blow our own trumpet but .parp parp. This details recent press articles about innocent drinks.
Consumers our sweethearts whisper sweet nothings to us. This gives some feedback from customers. Here are a couple of examples Just wanted to say how yummy your drinks are and your website is THE most funny one I have ever seen!! People at Innocent- I salute you!! and When are you going to grow up and get a proper job? Dan's mum, Bucks, most days.
Your questions all your innocent questions answered in full. As you can probably imagine by now, this is a mixture of sensible and not so sensible questions. Here are a couple: Why should I buy your smoothies instead of another brand? Because they are made from 100% pure fruit and fresh juices. Other smoothies use concentrates, colourings, preservatives, water and sugar we keep ours 100% natural. How are babies made? When Mummy and Daddy have special hugs, Mummy sometimes whispers a magic word to Daddy. When Daddy hears the magic word, he feels very happy and in a few seconds they will have ordered a baby, a bit like shopping on the internet.
They explain how they obtain their juices from all around the world, only use certain varieties and their drinks are 100% natural with no concentrates, colourings, preservatives, water or sugar.
Contact call the banana phone or just have a look at some photos of us. If you want a laugh, hover your cursor over the photos, and you will see lovely baby photos of the staff. They give full contact details and also provide a link to sign up for innocent news, a weekly (funny) newsletter including the details in the news section to save you having to visit the site.
The second main link from the home page is our drinks (a fridge opening and shutting). I wont go into detail here, as I think you will have already got the idea about this wacky site, and I want to leave you to explore some areas for yourself, but here are the main headings: smoothies, thickies, really lovely juices, juicy water, getting them and our vans (take a look at the pictures of vans that look like cows, with horns eyelashes udders and a tail).
The third main link is Bored? (someone falling asleep in an office chair). You can go to the innocent on-line gym, which I didnt really get the hang of, as it seemed to mess up my PC. You can read about the social projects in India that innocent drinks are involved in. You can click on a link to buy the innocent recipe book from Amazon for £10.49 or order innocent t-shirts. You can explore the strange world of fruit and even try and get a job with them. Finally, you can read the innocent guide to leading a healthy lifestyle without having to do much at all really.
So, what was the fruitstock bit on the home page all about then? Well it turns out to be a free music festival organised by innocent drinks held in August in London. It looks as if they are hoping to hold another one next year, so keep visiting the site if you are interested in attending.
Well, after explaining about the website, I ought to finish with a quick bit about the lovely drinks themselves. When I first started drinking them they were quite hard to get hold of, but recently I have found them in motorway service stations and even Boots. I paid £1.70 from Boots for a raspberry and cranberry smoothie. It contained 2 pressed apples, ½ mashed banana, 11 crushed raspberries (17%), 50 crushed cranberries (12%) and a dash of fresh orange juice. It was lovely and thick, and you could taste the raspberries and cranberries, but it did have a strong aftertaste of bananas (which I am not too keen on). Each smoothie is 250 ml, provides 1 portion of the recommended 5 per day and has 41 calories and 0.2g fat per 100g. All in all a very healthy natural product, which I would highly recommend.
So, back to the website, this is one of the few product websites which I visit just to put a smile on my face. I love the cheerful chat and cute animations. Their regular newsletter is worth receiving as it always provides a laugh. I think JillMurphy would approve of this company natural goods and ethical production. Go take a look if you have a few spare moments and go buy one of their drinks if you want to stay healthy.
Thanks for reading.
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