Advantages The website's not bad on the surface
Disadvantages Everything else
Littlewoods Shop Direct Group is the UK's biggest 'shop at home group', which includes catalogue and online shopping from Littlewoods, Littlewoods Direct and Littlewoods Ireland, as well as Additions Direct, Choice, Great Universal, Kays, and Marshall Ward.
According to their corporate website, they have 5 million customers, and annual sales of around £2 billion; a thought which really sickens me after my experiences with them.
Littlewoods.comThe Littlewoods website can be accessed by typing littlewoods.com, littlewoods.co.uk, or a whole host of other addresses which are longer and more difficult to remember than these two. On the whole the site usually loads quickly, but at certain times it can seem to take forever to fully load.
On entering the website, you are greeted by a very simple but professional looking homepage, designed in black and white. At the very top of the page is the Littlewoods logo, along with their orderline number. Next to this are the search box, 5 important links (I'll explain these later), and the shopping basket. A menu bar with links to the main departments separates this top section from the rest of the page, whilst a more extensive menu runs down the left hand side. The majority of the rest of the page is taken up by photo links to special offers or new product ranges, and they sometimes have an annoying popup which comes up here reminding you to buy product cover, enter a competition, or order the latest catalogue. And finally, right at the bottom of the page are links to information about the company, delivery and returns, terms and conditions etc.
No matter what page you are on within the site, the top and bottom of the page remain the same, so it's always easy to navigate using the links in these sections to get to wherever you want to go next, without having to go back to the homepage. The left hand menu also remains there, and expands to give you more options within each department, to make it as easy as possible to find what you're after without having to search through the whole catalogue.
The Search box allows you to search either by keyword or item number, the latter of which can be handy if you prefer flicking through the paper catalogue to searching through pages and pages of items on a website. I find the search function can often be really slow, and when searching by keyword it often comes up with quite a few erroneous results. Once you've got your search results you have the options to sort your results by department, brand, or price, which can make it easier to find just what you're after.
The 5 links on the top of the page are as follows:
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