Advantages unique timeless design, fair trade, sustainable production.
Disadvantages design style will not appeal to all
If you've ever been to the picturesque village of Woodstock you may well have come across that very interesting shop 'One Village' on the main street. Having enjoyed browsing (and buying!) in One Village on a couple of occasions it was interesting to take a look at their new onlineshopping website. Overall I thought it was a slightly unusual but actually very good shopping site which has been rather cleverly set out.One Village has been around for a long time now quietly thriving while other outlets come and go and the products very much fit into a 'lifestyle' concept. The main focus of the product range is on household furnishings - throws, quilt covers, cushions, rugs and floor coverings, light shades, pottery and wood table and kitchenware and so forth. Then there are items to create a certain ambience in the home such as incense, ornaments, basket ware, handmade paper & cards and even Christmas decorations. There are also personal items such as bags which fit in with the same lifestyle concept. The One Village shops are a glory of subtle colour, and textures - and this is reflected well on the website, nevertheless the emphasis is not so much on a huge range of goods, but on items which will fit and live well together even if purchased some years apart and apparently of a quite different colour and style. There is always something about One Village goods which pulls them together and makes them work together.
The buzz words for people who will really like the goods on the website will be: 'natural materials', 'natural dyes', 'hand-woven', 'handmade', 'subtle', 'timelessness in design', 'environmentally friendly' and 'sustainable use of materials'. The products also tend to be unique, mostly you won't find similar stuff elsewhere unless it is an outlet supplied by One Village. There's one more particularly important buzz word which I'll come to later. However the goods are designed for people who don't just want the word 'natural' or 'environmentally friendly' on the label but who want to know how and why it is natural or sustainable or whatever and whose buying decisions will be partly based on the answers to those questions. But they are also designed for people who don't just want products to be 'virtuous' but to have excellent and unique design also.If you shop with One Village for some years you'll know that although there is always something new, other items just stay and stay and stay as staples in the range. Some of these items have rather amusingly been in and out of fashion more than once but stay on in the One Village range and always look fresh and new because of the way which they 'fit' with the new products as they come along. If you look at the new website without previous knowledge of One Village it is almost certain that you'll think many of the 'staples' are brand new just designed yesterday because of the way they are presented.
The site uses strong but subtle (rather than primary) colours which give an excellent backdrop to the products on offer.
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