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Write your review as a decision aid for others Bear in mind that other users will be making product choices based on your review. Therefore, try and cover all aspects that will be relevant to their decision without repeating the product specificiations found in the product comparison tables. Make it clear whether, and for whom, you would recommend the product. |
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Describe your OWN experience Readers want to hear about products and services from the consumer's perspective. By structuring your review around your own experiences, you will better enable them to judge what the product is like to use and whether it would be appropriate to their own needs. |
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Tell readers both what you like and what you
dislike about the product Try and make your review as balanced and objective as possible by describing both sides of the story. This will make sure that your review is still helpful, even if your reader's requirements are entirely different to your own. For example, if you are reviewing a television set which had poor sound quality and was thus the wrong choice for you, please don't omit to mention that the picture quality was excellent, because this may be your reader's main requirement. |
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Write in a factual, clear and well-structured
way A well-reasoned argument, built on the evidence of your own experiences, will make your evaluation of the product or service easier to read and understand. Make sure that you always explain both what you think of the product, and WHY you think it. |
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Use accurate grammar, spelling, capitalization
and punctuation This will make your reviews easier to read and more accessible. Writing reviews of consistently high quality will increase your readership, so why not prepare the text in a word processing programme with a spell checker? |
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Post your review in the right place Placing your review in the right section will ensure its relevance to the page content and increase your chances of scoring a high rating. Should you have inadvertantly posted your review in the wrong section, or should you believe that an additional section needs to be created, please contact us. |
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Do not use headings and bold / italics excessively! To guarantee that a review is clear and easy to read you should not make excessive use of headings or formatting in bold and italics. Please also read the hints in the chapter Formatting Reviews. Top of Page |
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Do not plagiarise any part
of your review Plagiarising other users' reviews will lead to your membership being revoked and your Ciao account balance lost. |
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Do not post content that violates
our site rules All offensive, obscene, sexist, rascist or other dishonest or illegal content is prohibited. Writing reviews that contain such content, or that violate our site rules in any other way, will lead to the revocation of your membership. |
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Do not use your review to advertise
your own or third party services Reviews must not be used as free advertising: please limit your comments to an evaluation of the product or service in question. Though you may acknowledge information sources, you may not use your review to promote them. |
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Do not use your review to
discuss other reviews or members Comments concerning other reviews should be written as "Comments" - your own review should exclusively concern the product or service you are evaluating. Comments directed at other members, as far as these are not personal or offensive, should be left in members' individual guestbooks. |
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Do not publish the same review
more than once Re-publishing the same review is useless to other users as it provides no new content. Re-submitting a review to increase reads is not acceptable and may lead to site penalties. Top of Page |
