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In my opinion this is the best Supermarket Reward card mainly due to the ability to convert points to airmiles. I've been using my card for over two years and accumulated enough airmiles for two return flights to Paris and two return flights to Prague. Not Bad !
The only objection I have is that you only get 2 points for every pound you spend and it takes 500 points to get a voucher which you can convert to 40 airmiles. However, using a Sainsbury's credit card can double your points and looking out for the bonus points for extra points also helps.
At the end of last year Sainsburys changed from giving customers 1 point per pound to 2 points per pound. Sounds good, but they also doubled the amount of points you require to receive a voucher from 250 to 500. Seemed to me like a marketing ploy to trick customers into thinking that they were getting a better deal !