Advantages bright clear website, punctual delivery, can still earn Reward card points
Disadvantages site is very slow, technical problems adding/removing items, cannot leave notes i.e "pick firm tomatoes", delivery slots need to be expanded, £5 delivery charge
Although there are quite a few 5-star rated Sainsbury’s reviews around which perhaps have touched on the novelty factor of having food delivered to your door-step, but as food is a necessity and not just a luxury; (such as ordering a CD or shampoo), the website has to be efficient too. Therefore, the purpose of this opinion will be to analyse and highlight any potential pitfalls with the website and also to offer comparison with the leading competition; e.g. Tesco.com; who seem to be the current field leaders in this sector. At the end of each section, I will award a rating (1-5) to Sainsbury’s based on current and past experience.
After recently enjoying a successful online supermarket shopping experience with Tesco; in the height of laziness, I decided to place an order with Sainsbury’s online at; www.SainsburysToYou.co.uk. Being a regular ‘in Store’; offline Sainsbury’s shopper and familiar with the brand, I thought it would not be too difficult; but as far as ordering from an e-tailer website goes; the site leaves a lot to be desired, so whilst it may be for ‘You’ its not for ‘Me’.
I had looked at Sainsbury’s website a few months ago and again more recently when I was writing an opinion on Tesco’s online website, for some general comparison. The reason why I had not ordered previously was simple; the website was too slow to load for my liking. However, recently I was invited to place an order with Sainsbury’s with the incentive of free delivery; i.e. no £5 delivery charge, so I had nothing to lose (except time! –will explain later).There are basically two main factors to consider when choosing an online supermarket e-tailer;
Before you decide to register with the website; http://www.Sainsburystoyou.co.uk you should check whether Sainsbury’s online will deliver to your area by entering your postcode. If they do, then Voila! You will get a message saying you can start home shopping with the standard delivery charge of £5. You can then proceed to Registration or continue to explore the shopping website. There is no need to register to explore the site. If however, you like what you see then Registration is a simple process and literally takes 2 minutes. The usual questions of address, name, telephone numbers, date of birth, e-mail address etc are required, plus if you were sent a special Code or voucher (like me! - For free delivery) don’t forget to enter it under reference or say where you heard about Sainsbury’s online, e.g. on the internet - Ciao! You must choose a password (minimum 6 letters). If you have a Sainsbury’s Reward card you enter the number, if not you can apply for one. The Sainsbury’s Reward Card is just like any Store loyalty card which rewards its customers with points which can later be redeemed as money off towards future purchases at Sainsbury’s or even converted to air miles.
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