Advertising Works 22 showcases the prize winning case studies from the 2014 IPA Effectiveness Awards. This year, the book brings you eight knowledge sections, each delivering insight and analysis from...
AdvantagesLets one know about products
DisadvantagesCan be invasive
Disadvantageshigh sugar content, high colourings, high flavourings
AdvantagesRaises money for an excellent cause
DisadvantagesUnethical? Bad timing prior to watershed