Description Status: New - Title: Advertising and Anthropology Binding: Hardcover Author: Timothy De Waal Malefyt Publisher: Berg Publishers more
Description Status: New - Advertising and Promotion more
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illu...
Status: New - Advertising Attack Helps students to be informed, discerning media consumers in a culturally connected way. By applying media literacy skills to major sectors of the media, this book hel...
Description Status: New - Advertising Attack Helps students to be informed, discerning media consumers in a culturally connected way. By applying media literacy skills to major sectors of the media, this book hel... more
Covers media plan construction, reach and continuity measurement. This book covers academic research and professional practices, a hypothetical media plan providing a perspective on real-world media p...
Description Advertising Annual 48 Communication Arts Volume 49 Number 7 more
Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers...
Description This combination of workbook and sourcebook presents both easy-to-understand explanations of advertising media sources and calculations along with real-world examples... more
A practical guide to the emerging mobile advertising market, Mobile Advertising covers all the major topics in this emerging multibillion-dollar industry. This is a complete how-to guide for anyone wh...
Description This valuable and expansive guide to advertising openers of all sorts features over 1,500 images picturing over 2,800 openers and corkscrews. It is the ultimate guide... more
Disadvantageshigh sugar content, high colourings, high flavourings
AdvantagesWorks well, good specification, good looking machine
DisadvantagesWaited too long for it, badly packaged, not very well informed as to the delays
AdvantagesRaises money for an excellent cause
DisadvantagesUnethical? Bad timing prior to watershed