Description Personalised door nameplate from Trodat. With black text and a silver background. more
Description A personlised mug from Trodat. With a full colour image of your choice on it. more
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illu...
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also view...
Description The desk nameplate from Trodat can be personalised for every customer. With a silver background & black text. more
Covers media plan construction, reach and continuity measurement. This book covers academic research and professional practices, a hypothetical media plan providing a perspective on real-world media p...
Description Status: New - Title: Advertising and Public Relations Research Binding: Paperback Author: DonaldW.Jugenheimer Publisher: Routledge more
Interested in promoting your business and/or Web site, but don't have the big budget for traditional advertising? This book shows you how to build, promote, and make money off of your Web site or bric...
Description Status: New - Advertising and Promotion more
During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those ye...
Description Status: New - Advertising has traditionally communicated messages to consumers with strong local and national iden.... more
Disadvantageshigh sugar content, high colourings, high flavourings
AdvantagesRaises money for an excellent cause
DisadvantagesUnethical? Bad timing prior to watershed
AdvantagesFunny,good product presentation,long