Description Personalised door nameplate from Trodat. With black text and a silver background. more
Description A personlised mug from Trodat. With a full colour image of your choice on it. more
Description The desk nameplate from Trodat can be personalised for every customer. With a silver background & black text. more
Offers an advanced approach to media planning, and covers basics as well. This book argues that media planning is too conventional. It introduces the advanced concept of using reach patterns in making...
The Economist ran its eye-catching 'White out of Red' posters, whose 'vibrancy and visibility' have established them as 'part of the urban landscape'. This 256-page volume is the story of this influen...
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Ba...
The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illu...
Description Advertising Annual 48 Communication Arts Volume 49 Number 7 more
As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also view...
Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as d...
Description Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as d... more
Disadvantageshigh sugar content, high colourings, high flavourings
AdvantagesRaises money for an excellent cause
DisadvantagesUnethical? Bad timing prior to watershed
AdvantagesFunny,good product presentation,long