"Events Management, Second Edition" provides an introduction to the principles and practices associated with planning, managing and staging...... more
"
Events Management, Second Edition" provides an introduction to the principles and practices associated with planning, managing and staging
events. The book: introduces the key concepts of
event planning and management; discusses the key components for staging an
event, and covers the whole process from creation to evaluation; examines the
events industry within its broader business context; provides an effective guide for producers of
events; and, contains learning objectives and review questions to consolidate learning. Now in its second edition, this successful text has been fully revised and updated to include new case studies and chapters on
event tourism, project management of
events, strategic marketing, and issues and trends. It is full of real-life case studies which illustrate key concepts and place theory in a practical context. Examples include the Edinburgh International Festival, Glastonbury Festival, Vodafone Ball, MTV Awards, Notting Hill Carnival, T in the Park and the Daily Mail Ideal Home Show. "
Events Management" is the must-have introductory text providing a complete A-Z of the principles and practices associated with planning, managing and staging
events. "
Events Management" is supported by a website which includes updates, downloadable figures from the book and an online history of
events, together with links to websites and other resources for both students and lecturers. It is revised and updated to include three new chapters on economic analysis of
events, strategic marketing, and information technologies. It introduces the concepts of special
event planning and management. It discusses the key components for staging an
event, and covers the whole process from creation to evaluation.
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