In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail...... more

In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example.The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. --Sandra Vogel

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Dell SonicWALL Email Security Appliance 4300 - Security appliance - 10Mb LAN, 10 Email spam threatens the security and productivity of today's...... more

Dell SonicWALL Email Security Appliance 4300 - Security appliance - 10Mb LAN, 10 Email spam threatens the security and productivity of today's small and mid-size organizations. Spam attacks every member of your organization, undermining mission-critical communications needed by employees, managers and executives to get their jobs done, and grinding core business processes to a halt.SonicWALL Email Security blocks spam effectively, easily and economically. Dell SonicWALL Email Security takes the burden off of IT, by automating anti-spam updates using real-time business data from around the world, and by delegating costly and time-consuming inbox administration tasks to the end-user while retaining full IT control over security. This award-winning Dell SonicWALL anti-spam solution offers powerful and flexible controls that let you easily fine-tune your solution to best protect your organization against spam, viruses, phishing attacks, information leaks and compliance violations. A great value, Dell SonicWALL Email Security provides the most flexible delivery of Email Security/Anti-Spam solutions available in the marketplace today, while delivering all the functionality of enterprise-class email security in one easy-to-control solution - at a fraction of the cost of competing products. Computer Software, Operating Systems, Security Software - Server Applications

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Dell SonicWALL Email Security Appliance 4300 - Security appliance - 10Mb LAN, 10 Email spam threatens the security and productivity of today's...... more

Dell SonicWALL Email Security Appliance 4300 - Security appliance - 10Mb LAN, 10 Email spam threatens the security and productivity of today's small and mid-size organizations. Spam attacks every member of your organization, undermining mission-critical communications needed by employees, managers and executives to get their jobs done, and grinding core business processes to a halt.SonicWALL Email Security blocks spam effectively, easily and economically. Dell SonicWALL Email Security takes the burden off of IT, by automating anti-spam updates using real-time business data from around the world, and by delegating costly and time-consuming inbox administration tasks to the end-user while retaining full IT control over security. This award-winning Dell SonicWALL anti-spam solution offers powerful and flexible controls that let you easily fine-tune your solution to best protect your organization against spam, viruses, phishing attacks, information leaks and compliance violations. A great value, Dell SonicWALL Email Security provides the most flexible delivery of Email Security/Anti-Spam solutions available in the marketplace today, while delivering all the functionality of enterprise-class email security in one easy-to-control solution - at a fraction of the cost of competing products. Software & Games - Accessories - Server Applications

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Measured by the number of transactions, e-mail remains the Internet's most-used function. It's also becoming more flexible and is being incorporated into more...... more

Measured by the number of transactions, e-mail remains the Internet's most-used function. It's also becoming more flexible and is being incorporated into more apps. This makes David Wood's Programming Internet Email a timely addition to any programmer's shelf. The book begins with an overview of the SMTP Net e-mail standard and a description of the Net's email architecture. This includes an overview of how Internet mail gateways enable intercommunication with proprietary mail systems. Everything discussed is referred back to the relevant RFCs. By chapter three you've learned about header formats and discussed the MIME format. Then it's on to security, vCards, authentication and mailbox formats. POP is followed by IMAP and the newer ACAP. Chapter 14 goes further into the Java mail API than anyone should go without safety equipment then in Chapter 15 you finally get to write some code--a Perl replacement for /bin/mail which talks MIME so it can send logs. This is followed by a Java monitor for IMAP and POP mailboxes to replace biff (which tells you mail is waiting). It's unusually useful material for this type of book. David Wood's spare style imparts information efficiently yet readably. Any enquiring Net user will find 75 per cent of it interesting, and all programmers using the Net should read the rest. --Steve Patient

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If you're new to life online or just trying to find the right tone for writing or replying to colleagues and contacts, E-mail etiquette will help you...... more

If you're new to life online or just trying to find the right tone for writing or replying to colleagues and contacts, E-mail etiquette will help you get the most from your e-mails.

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The Internet and Email for the Over 50s provides instruction and advice on how to get the best out of email and the Internet and is...... more

The Internet and Email for the Over 50s provides instruction and advice on how to get the best out of email and the Internet and is written with practical good humour for the the late beginner or the technicologically terrified!

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A well-written letter can help you to secure a job interview. It directs attention to your good points and away from your weaker ones, helping you to create the...... more

A well-written letter can help you to secure a job interview. It directs attention to your good points and away from your weaker ones, helping you to create the right impression and get your point across clearly. This title gives advice on style, presentation, the words to use, common mistakes to avoid, and writing email job applications.

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Tips for sending effective and professional emails that are effective, polite, and informative are outlined in this comprehensive reference guide....... more

Tips for sending effective and professional emails that are effective, polite, and informative are outlined in this comprehensive reference guide. Because a poorly or sloppily worded letter has the power to affect careers, damage relationships, or cause legal trouble, this guide trains users to present themselves in email as polished professionals who understand the importance of etiquette and write effective emails that get the desired kind of attention.

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E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second...... more

E-mail is a powerful marketing communications tool which excels at developing relationships with existing customers and acquiring new customers. This second edition builds on the author's successful formula, describing a practical approach to e-mail marketing for all marketers looking to exploit its potential or take their e-mail to the next level. "Total e-Mail Marketing, 2/e" draws on expertise and latest examples from leading European practitioners to detail practical tips to improve campaign results. Packed with brand new case studies and checklists to get you started or improve on past campaigns, the book covers all aspects of e-mail marketing, including: planning effective, integrated e-mail campaigns and e-newsletters; how to rapidly build a quality house list and select the best tools to manage it; ethical and legal constraints in a fast-moving sector; design and write HTML and text format e-mails for maximum response; getting through the SPAM filters to maximize deliverability; targeting, personalizing, measuring and improving e-mail campaigns; integrating emerging technologies like blogs, RSS and mobile messaging; and, practical dos and don'ts. A vital supplement to the author's book "e-Marketing eXcellence", also in its 2nd edition and co-written with PR Smith, this text is relevant to all marketers - specializing in e-marketing or not - as it offers an integrated campaign perspective and shows how to maximize integrated e-marketing results. This is completely updated edition of the bestselling e-mail marketing handbook. Brand new examples reflect the latest best practice in this fast-moving area. Tried-and-tested structure offers an integrated campaign perspective, crucial for all marketers wanting to maximize the benefits of e-mail.

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In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail...... more

In these days of fancy, sometimes over-designed Web sites, banner advertising and TV advertising, we often forget that everyone on the Internet has an e-mail address too, and so e-mail has huge potential as a marketing tool. This book aims to remind us of this fact, and that as a cheap, easy to use tool, e-mail can be one of your online business's best assets. The authors are keen to point out that they are not advocating spam (huge numbers of cloned e-mails indiscriminately sent to tens of thousands of people), but targeted, well-constructed marketing messages. To make effective use of e-mail as a marketing tool you need a strategy rather than a splatter gun, and one chapter of the book talks you through the process of designing one.You also need to know how to write a good e-mail, and one of the book's key sections takes you through the do's and don'ts from the wording of the header right through to how to sign off. Examples from the real world are included so you can see how the big guns do it. Standard e-mails are not your only option, and the book devotes space to alternatives such as e-newsletters and e-promotions. Both can help people feel an affinity with your Web site, while e-promotions offer something free in return for a site visit perhaps money off a purchase for example.The book explores other avenues too, such as getting mailing lists together, and doing market research to help you improve. Sterne and Priore cover their ground well, write in an easy style, and encourage you to do a lot of thinking for yourself. --Sandra Vogel

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E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication...... more

E-mail and computer keyboards may have replaced dictation and typewriters in the business world, but the importance of clear and effective written communication has never been greater. In her all-new book, business-writing expert Sheryl Lindsell-Roberts offers practical advice on writing messages guaranteed to get results. Drawing on her experience leading writing workshops for Fortune 500 companies, Lindsell-Roberts walks the reader through a variety of letter-writing exercises and shows how a well-crafted message can make any writer stand out in the crowd. Getting from a blank page or screen to a results-oriented message is easy with Lindsell-Roberts's proven Six Step Process. And numerous tips and reminders help make the central point that a successful message should always focus on what the primary reader needs to know. Best of all, Strategic Business Letters and E-mail is designed to save the user time and effort. Specific chapters on such areas as sales and marketing, customer relations, and personal business offer hundreds of sample letters, memos, and e-mail messages that can be used verbatim or with minimal alteration to fit a particular circumstance. Opening this invaluable book is the first step to jump-starting effective business communication.

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"This is the first book I've seen which specifically deals with letters...A really useful resource." - Phoenix, Keele University. Securing an interview and...... more

"This is the first book I've seen which specifically deals with letters...A really useful resource." - Phoenix, Keele University. Securing an interview and getting that job often depend on the ability to write a good letter. Whether you have considerable experience or are returning to work from a career break, "Readymade Job Search Letters" provides essential tips, guidelines and sample letters covering a variety of situations. This fully revised new edition provides a wide selection of letters that can be adapted for your own use, including: speculative letters; introductory letters; letters responding to advertised vacancies; letters applying for promotion; covering letters accompanying CVs and application forms; online letters; and e-mails. Containing plenty of expert advice on style and presentation, as well as confident and professional sample letters, "Readymade Job Search Letters" will ensure you grab a prospective employer's attention.

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A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! "They" say email is dead. Baloney! 94% of Americans...... more

A No-Nonsense, Take-No-Prisoners Plan for Earning Positive Return on Your Email Marketing! "They" say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you're B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything! Learn how to * Discover which email marketing "rules" are obsolete--and when to break the rest* Optimize every component of your message and campaign* Drive list growth that translates directly into the top line* Encourage opt-in by systematically simplifying signup* Bring real humor and creativity back into your email* Write a great main call to action--and great secondary and tertiary calls, too* Take full advantage of tools ranging from QR codes to texting to grow your email list* Make better technical decisions about prechecked opt-in boxes and other attributes* Know when to deliberately introduce "imperfections" into your emails* Use email marketing and social media to power each other* Prepare for the short- and long-term futures of email marketing

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Measured by the number of transactions, e-mail remains the Internet's most-used function. It's also becoming more flexible and is being incorporated into more...... more

Measured by the number of transactions, e-mail remains the Internet's most-used function. It's also becoming more flexible and is being incorporated into more apps. This makes David Wood's Programming Internet Email a timely addition to any programmer's shelf. The book begins with an overview of the SMTP Net e-mail standard and a description of the Net's email architecture. This includes an overview of how Internet mail gateways enable intercommunication with proprietary mail systems. Everything discussed is referred back to the relevant RFCs. By chapter three you've learned about header formats and discussed the MIME format. Then it's on to security, vCards, authentication and mailbox formats. POP is followed by IMAP and the newer ACAP. Chapter 14 goes further into the Java mail API than anyone should go without safety equipment then in Chapter 15 you finally get to write some code--a Perl replacement for /bin/mail which talks MIME so it can send logs. This is followed by a Java monitor for IMAP and POP mailboxes to replace biff (which tells you mail is waiting). It's unusually useful material for this type of book. David Wood's spare style imparts information efficiently yet readably. Any enquiring Net user will find 75 per cent of it interesting, and all programmers using the Net should read the rest. --Steve Patient

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Use e--mail to boost your income--today! The E--Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money...... more

Use e--mail to boost your income--today! The E--Code brings together the combined wisdom of 33 Internet marketing superstars to reveal how they make money online--using nothing but the power of e--mail. Each succinct chapter presents one moneymaking strategy or concept and offers step--by--step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it--no matter what it is. And even if you dona t have your own original product idea, dona t worry. Inside youa ll find a wealth of quick and effective ideas for creating something that other people will definitely pay for. Using tactics like viral product marketing and online auctions, anyone can make extra money online--and you can too. This is not a get--rich--quick scheme; ita s a make--money--quick scheme. It could be a little, or it could be a lot, but you will definitely profit when you learn how to: aeo Develop and sell a product online aeo Target your customers aeo Promote your product aeo Market to niche audiences aeo Create an e--marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e--marketing tactics that really work. The Internet is a powerful resource for marketing, selling, and communicating anything. So tap into it! Written by a cast of Internet all--stars and marketing powerhouses, The E--Code is a simple, easy--to--use guide to making money online, right now.

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The Internet and Email for the Over 50s provides instruction and advice on how to get the best out of email and the Internet and is...... more

The Internet and Email for the Over 50s provides instruction and advice on how to get the best out of email and the Internet and is written with practical good humour for the the late beginner or the technicologically terrified!

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