The Growth Strategies of Hotel Chains: Best Business Practices by Leading Companies - Routledge
Status: New - How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world and what strategies will...... more
Status: New - How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the world and what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains' growth strategies. It explains in-depth how and why the largest worldwide hotel chains achieved dominant international status and shows how to forecast future developments. Authentic international examples in every chapter bring theoretical concepts into sharp focus. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies is comprised of thirteen chapters, each divided into two parts. The first part sets forth the theory behind an important aspect of growth strategy. The second part of each chapter brings these theoretical arguments to life with specific case examples. For example, in the chapter on franchising, the ten largest hotel franchise businesses in the world are discussed in detail including their actual fees and how they function, with helpful commentary on each. This format, designed with educators' needs in mind, is consistent throughout the text. Charts, tables, and figures make complex information easy to access and understand. The Growth Strategies of Hotel Chains: Best Practices by Leading Companies examines: the question of diversification vs. specialization vertical, horizontal, and diagonal integration acquisitions, mergers, and strategic alliances franchise contracts, management contracts, leaseholds, and ownership branding and globalization why European chains usually expand via property acquisitions and rentals while most American chains prefer management contracts and franchisingPacked with information yet written in language that students and hospitality executives can understand, this unique, comprehensive textbook deserves a place in every teaching/training/professional library.
Advantages: Amazing beach location, lovely views, great breakfast, modern rooms, friendly helpful staff Disadvantages: Evening meal food not great, careless cleaners
...After going to France earlier in the year I decided to go again for a last minute summer break with my Fiancé. We chose to visit the French Riviera and booked return flights to Nice Airport. I had originally intended on staying in Cannes but soon found that the hotels there very vastly overpriced and I could get something much better for the same price just outside of a main city. This is where I...
Advantages: Very welcoming, clean, lovely view Disadvantages: no bath in our room.
...When it was beautiful weather last summer a friend of mine asked if I would like a night away with her as a treat. This really was a lovely one off and we decided it would be lovely to go to the seaside. We opted for Llandudno as we have both travelled here a few times and have happy memories. We also thought that there would be plenty of sights for us to see. We chose this hotel after reading...
Advantages: Clean, basic, reasonably priced, well-situated Disadvantages: Could be better decor in rooms, buffet a bit hit and miss
...When our coach pulled up outside the back of Hotel Ternopil, I saw a large impersonal hotel, which looked like it had no charm or individuality, a throwback from the Soviet era. My first impressions were not entirely inaccurate, but the hotel is well situated, by Lake Ternopil, and has had a good re-vamp.
Whilst the outside of the hotel, which is in good condition, does look unappealing...
11.02.2014 09:16 ·Read review
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