IMC, The Next Generation: Five Steps for Delivering Value and Measuring Returns Using Marketing Communication - Don E Schultz
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his...... more
This book is all about today's IMC - what it is, what it means to you, and how to use it to power your organization's growth and financial success! With his breakthrough book "Integrated Marketing Communications", Don Schultz first showed marketers how to integrate internal and external communication into a dynamic, value-adding asset. In "IMC - The Next Generation", Schultz teams with Heidi Schultz to offer updated insights on today's newly powerful business and communication model using the IMC approach. Let it show you how to focus on identifying the right customers, determining their value, investing in them with communication programs, and then measuring the impact of and returns on those communication activities.'Having pioneered the concept of integrated marketing communications (IMC), Don and Heidi Schultz now show all of the strategic and tactical steps that will make the 'new marketing' work for you. I will gladly recommend this book to CMOs and CEOs who want to win using a combination of strong brand building and direct-to-customer marketing' - Philip Kotler, Professor of International Marketing, Kellogg School of Management, Northwestern University, and author of "Marketing Management". 'Don and Heidi Schultz have placed IMC where it belongs - at the center of the organization as a core business strategy to drive long-term shareholder value. The book is fundamental in scope, detailed in its analysis, and far-reaching in its implications' - Shekar Swamy, President, R K SWAMY/BBDO Advertising Ltd.'A marketing book that every senior executive has to read. Don and Heidi have the ability to communicate IMC principles with compelling simplicity, using practical examples to support well-thought theories' - John Wallis, Senior Vice President Marketing, Hyatt International Corporation. 'In this new centerpiece for IMC, Don and Heidi present a comprehensive and actionable road map to build, manage, and measure integrated marketing communication programs and link t
Find Your Next: Using the Business Genome Approach to Find Your Company's Next Competitive Edge - Andrea Kates
It is the next big thing in business innovation-from the next generation's brand whisperer. What can an oil company (Pennzoil) learn from a great place to hang...... more
It is the next big thing in business innovation-from the next generation's brand whisperer. What can an oil company (Pennzoil) learn from a great place to hang out (Starbucks) to create a new customer experience (Jiffy Lube)? If you're a manager, an executive, or an entrepreneur, you understand that your business is unique, with its own challenges and rewards. But thanks to the new science of the Business Genome[registered] process, you'll be surprised to see how many businesses share a similar "genetic" structure. And by understanding what works and what doesn't for your business' genomic type, you can play to your strengths, adapt to your weaknesses, and change the course of your company's future. Business Genome project creator Andrea Kates calls it "Find Your Next" - a field-tested, customized blueprint for mapping out your business DNA in four powerful steps: sort through your options and assess your hunches; match your genome to other successful business models; hybridize your company by grafting new ideas with proven successes; and, adapt and thrive by breaking old habits and starting new trends. This high-impact, transformative guide walks you through every step of the process, combining intuition and experience with statistical data and fascinating case studies. You'll learn how two unrelated businesses - Hyatt Hotels and Sharp HealthCare - discovered untapped opportunities in their customer experience. You'll read how General Motors and OnStar hit the jackpot by examining something that wasn't there. You'll find in-depth interviews with GE's Mark Vachon, IndieGoGo's Danae Ringelmann, P.F. Chang's Rick Federico, and other leaders of innovation. And you'll learn how to crack the genetic code behind the six essential building blocks of business - product and service innovation; customer impact; talent, leadership, and culture; process design; trendability; and secret sauce. Once you unlock the secret of your company's DNA, you can evolve your strategy, build
Pacts with the Devil: A Chronicle of Sex, Blasphemy & Liberation - Christopher S Hyatt
Pacts with the Devil Braving the new Witchcraft Panic that has swept the world, the authors place the Western magical tradition - and the Western psyche - in...... more
Pacts with the Devil Braving the new Witchcraft Panic that has swept the world, the authors place the Western magical tradition - and the Western psyche - in perspective. It confronts the reader with his own fears and inhibitions - and carries him beyond. It also contains a detailed history of European 'Black Magic'. Full description
Advantages: Stylish room, good service, Rox! Disadvantages: Outside of town, boring breakfast
...the choice I might have picked a more "local" place to stay, or gone to the famous Yak and Yeti, but someone else was paying the bill and had booked me into the Hyatt. Hey, not that I was complaining!
I had asked for a pick up at the airport. I got held up at immigration getting the visa, and ended up the last person through passport control and one of the last through baggage, so I...
Advantages: Service, Food, Location. Disadvantages: Expensive, Standard rooms.
...days later to Delhi.
*ABOUT THE HOTEL*
The Grand Hyatt Regency Hotel is a plush 5 star luxury hotel around 20-25 minutes drive from the airport. I managed to get a cab which dropped me at the doorway. The Grand Hyatt Regency Hotel is pretty well known and is very close to the National Stock Exchange, Santacruz. The hotel is spread over 12 acres and located in the Bandra- Kurla Complex. It is...
Advantages: A premier, luxurious, worldwide hotel chain - A superb and generous loyalty card scheme - Can be surprisingly competitive and cost effective if you know where to look Disadvantages: Minimal representation in the UK
...of chocolates from the hotel at breakfast.
By the way, last year we went to Florida for a quick break, staying for three nights in Tampa, three nights in Orlando and two nights in Tampa. That counted as three stays (towards our Platinum status) and gave us a voucher for a free night during our next trip)
Grand Hyatt, Berlin
This is a superb hotel near the Potsdam Platz in Berlin well placed...