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The Marketing Book - Michael Baker
The 6th edition of the best-selling "Marketing Book" has been extensively updated to reflect changes and trends in current marketing...... more
The 6th edition of the best-selling " Marketing Book" has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor, Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the " Marketing Book" now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the " Marketing Book 6th edition" is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing. ... less
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The Facebook Marketing Book - Dan Zarrella
Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can...... more
Take advantage of Facebook to promote brands, products, and services. With The Facebook Marketing Book, you'll learn proven tactics that you can use right away to build your brand and engage prospective customers. ... less
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The Social Media Marketing Book - Dan Zarrella
Pages: 244, Edition: 1, Paperback, O'Reilly Media
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Facebook Marketing Book
ean 9781449388485 title facebook marketing book sku st 1449388485 product category books comics magazines binding paperback author dan...... more
ean 9781449388485 title facebook marketing book sku st 1449388485 product category books comics magazines binding paperback author dan zarrella alison zarrella label o reilly media height 18 00 mm width 152 00 mm length 203 00 mm weight 363 00 grams manufacturer o reilly media publisher o reilly media publication date 12 01 2011 studio o reilly media about speedy hen ltd by continuing with this checkout and ordering from speedy hen you are accepting our current terms and conditions details of wh ... less
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The Ultimate Small Business Marketing Book - Dee Blick
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven...... more
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! ... less
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Marketing Strategy Case Book - 1107607302
Pages: 100, Paperback, Cambridge University Press
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Indie & Small Press Book Marketing - William Hertling
Pages: 112, Edition: 1, Paperback, CreateSpace Independent Publishing Platform
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Word of Mouth Marketing: The Comic Book - Andy Sernovitz
Pages: 74, Paperback, PressBox
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The Marketing Book - Michael Baker
The 6th edition of the best-selling "Marketing Book" has been extensively updated to reflect changes and trends in current marketing...... more
The 6th edition of the best-selling " Marketing Book" has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker and the new co-editor, Susan Hart have overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the " Marketing Book" now looks at broader range of international issues with a broader group of international contributors. Based, as in previous editions, on seminal articles form thought leaders in each subject the " Marketing Book 6th edition" is bursting with salient articles. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing. ... less
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Little Blue Book of Marketing, The - Paul Kurnit
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to...... more
A step-by-step guide to creating an actionable marketing plan-fast A great marketing plan identifies where an organization is, where it wants to be, and how it will get there. Most companies think they already have such a plan-but often they really have only a budget, a sales goal, or an excuse. What's the solution? According to Paul Kurnit and Steve Lance, it's not about copying someone else's cookie-cutter plan, or retreading your own plan from years past. There's a far more effective option: harnessing the company's own internal brain trust to create something fresh and perfectly tailored. The authors show how to maximize collaboration among all key players in marketing, R&D, research, sales, financial, legal, and senior management. When everyone combines their knowledge, the critical elements become clear, including brand positioning, target audience, and competitive strategy. Filled with easy-to-follow advice for businesses large and small, "The Little Blue Book of Marketing" is a powerful tool in a small package. ... less
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