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Retail Marketing - P. Mcgoldrick
Pages: 672, Edition: INTSTDT, Paperback, McGraw-Hill Higher Education
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Marketing - Shane Hunt
Pages: 576, Hardcover, McGraw-Hill Higher Education
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Lifestyle Marketing - Greco
Pages: 241, Hardcover, Greenwood Press
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Marketing Management - Philip Kotler
Pages: 816, Edition: 14, Hardcover, Prentice Hall
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Relationship Marketing - Mark Godson
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a...... more
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guinness and Metro. The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future. Online Resource Centre For lecturers: Answers to case and discussion questions PowerPoint slides For students: Internet exercises Web links Extra case material Flashcard glossary ... less
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Marketing Warfare - Al Ries
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's...... more
You've got your hands on one of the greatest marketing manuals ever written--the classic that defines the strategies, plans, and campaigns of today's marketing battlefield. Marketing is war. To triumph over the competition, it's not enough to target customers. Marketers must take aim at their competitors - and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics - defensive, offensive, flanking, and guerrilla. It's the book that wrote the new rules! Praise For " Marketing Warfare": "By far the most valuable and exiting business book to come along in years." - "Glamour". "Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster." - "New York". "Chock-a-block with examples of successful and failed marketing campaigns...Makes for a very interesing and relevant read." - "USA Today". ... less
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Marketing - Paul Baines
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of...... more
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Discovering how to use social networking sites to successfully market a product? Then take this opportunity to present students with marketing examples and issues from real life situations guaranteed to excite and stimulate. Packed full of case studies from international organizations such as Innocent, Orange, HMV, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make. Employing a lively writing style, the authors encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. ... less
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Marketing - Paul Baines
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with...... more
This text combines a lively writing style with a diverse range of electronic tools guaranteed to excite and stimulate. Through providing interviews with real-life practitioners from organizations such as Innocent, Orange, HMV, and Oxfam, students hear first hand what top marketers actually do and how they tackle the decisions they have to make. ... less
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Pharmaceutical Marketing - 1845448553
Pages: 92, Paperback, Emerald Group Publishing Limited
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Marketing - Geoff Lancaster
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying...... more
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing. ... less
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