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1 - 10 of 20,368 results for "Marketing"
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Retail Marketing - P. Mcgoldrick
Pages: 672, Edition: INTSTDT, Paperback, McGraw-Hill Higher Education
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Sports Marketing - Sam Fullerton
Pages: 512, Edition: 2, Paperback, McGraw-Hill Higher Education
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Lifestyle Marketing - Greco
Pages: 241, Hardcover, Greenwood Press
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Marketing Management - Philip Kotler
Pages: 816, Edition: 14, Hardcover, Prentice Hall
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Marketing - Paul Baines
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of...... more
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Discovering how to use social networking sites to successfully market a product? Then take this opportunity to present students with marketing examples and issues from real life situations guaranteed to excite and stimulate. Packed full of case studies from international organizations such as Innocent, Orange, HMV, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make. Employing a lively writing style, the authors encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. ... less
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Relationship Marketing - Mark Godson
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a...... more
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guinness and Metro. The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future. Online Resource Centre For lecturers: Answers to case and discussion questions PowerPoint slides For students: Internet exercises Web links Extra case material Flashcard glossary ... less
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Marketing - Shane Hunt
Pages: 576, Hardcover, McGraw-Hill Higher Education
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International Marketing - Rajagopal
Pages: 546, Paperback, VTB
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International Marketing - Cateora
The latest book from Cengage Learning on International Marketing, International Edition (with InfoTrac")
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Marketing - Geoff Lancaster
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying...... more
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing. ... less
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Market place
Advantages: Colour, variety, atmosphere, bargains
Disadvantages: Too many markets to fit into a tight schedule
...might even get to the Camp Nou to take in a game of football. All these make for a busy schedule.
Be sure, though, if you planning a visit, to leave time to browse around the city?s many and varied markets. And then leave a little bit more time still, because once you arrive you?ll find there are more markets, and more of interest in them, than you have managed to glean from the guidebooks...
torr
28.03.2010 20:06 (30.03.2010 15:19) ·
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Ciao members have rated this review on average very helpful
Review of Barcelona Markets, Barcelona
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OU course: Approaching Literature, A210
Advantages: Excellent materials, tutors and support, good value for money, interesting assignments
Disadvantages: It's expensive (although there is financial support available), can be hard to motivate yourself
...I am currently half way through my first Open University course: A210, Approaching Literature. I was apprehensive at first, as I have had bad experiences with other distance learning companies! But from the online registration process, to receiving all the materials, to going to the monthly tutorials, to actually writing the assignments, I have thoroughly enjoyed every second of it! I am lucky as...
nearlyfivefoot
22.06.2007 13:50 ·
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Review of Literature
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The best accounting software on the market
Advantages: The BEST package - read the review
Disadvantages: There are usually long waiting times when calling calling customer support
...Sage lone 50 Accounts (?Sage 50?) is an accounts package produced by Sage, the company responsible to numerous accounting and finance software packages such as corporation tax advanced, personal tax, payroll manager, P11D manager and forecasting amongst many others.
Sage 50 is in the same class as Pegasus and QuickBooks, along with many other packages, and it is by far the best. It is...
yackers1
20.02.2009 19:43 ·
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Review of Sage - Financial Controller (Line 50)
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