The most up-to-date treatment of marketing museums with a global approach Blend of academic and practitioner expertise to appeal to students and...... more
The most up-to-date treatment of marketing museums with a global approach Blend of academic and practitioner expertise to appeal to students and professionals seeking a contemporary and relevant approach Features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of...... more
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Discovering how to use social networking sites to successfully market a product? Then take this opportunity to present students with marketing examples and issues from real life situations guaranteed to excite and stimulate. Packed full of case studies from international organizations such as Innocent, Orange, HMV, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make. Employing a lively writing style, the authors encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues.
ean 9781849205719 title marketing sku st 184920571 x product category books comics magazines binding paperback author rosalind masterson david pickton...... more
ean 9781849205719 title marketing sku st 184920571 x product category books comics magazines binding paperback author rosalind masterson david pickton label sage publications ltd height 26 mm width 194 mm length 262 mm weight 1 438 grams language english manufacturer sage publications ltd publisher sage publications ltd publication date 13 09 2010 studio sage publications ltd about speedy hen ltd by continuing with this checkout and ordering from speedy hen you are accepting our current terms an
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'"Butterworth-Heinemanns CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be...... more
'"Butterworth-Heinemanns CIM Coursebooks" have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications' - Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing. 'Here in Dubai, we have used the "Butterworth-Heinemann Coursebooks" in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation' - Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates."Butterworth-Heinemanns official CIM Coursebooks" are the definitive companions to the CIM professional marketing qualifications.
Advantages: Central, friendly, family orientated, extremely child friendly Disadvantages: Off a busy street, no onsite car parking, little noisey
...I went to the Bridge Hotel, with my little 4 year old son, TT. We went in August in what I would describe as still being in summer season. This was our first holiday away together and so I approached it with some trepidation. The Bridge Hotel, is a 3 star hotel. It is located on the Quay in Waterford, and the Victorian facade, looks out onto the beautiful River Suir.
The hotel cost me...
Advantages: Hustle, bustle, colour, bargains Disadvantages: Variable quality, not so good for souvenirs
...What, would you say, is that curious-looking building depicted in the photo at the top of this page?
Of course, quick as a flash, you are likely to reply ?Riga Central Market?, having cunningly read the caption beside it. And you?d be part right. No more than part right because it is only one of five almost identical buildings that house just the indoor section of the market, with ? in...
Advantages: Thousands of free apps Disadvantages: Gmail account is compulsory for sign up
...What is the Android Market?
The Android Market is Google's answer to Apples app store. It is a virtual store where applications and games can be downloaded from for your Android powered smartphone. The Android store contains a mixture of free applications and ones that can be purchased for a small fee. Free apps typically come with in-built advertising but this is very unobtrusive and will...