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Retail Marketing - P. Mcgoldrick
Pages: 672, Edition: INTSTDT, Paperback, McGraw-Hill Higher Education
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Lifestyle Marketing - Greco
Pages: 241, Hardcover, Greenwood Press
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Marketing Management - Philip Kotler
Pages: 816, Edition: 14, Hardcover, Prentice Hall
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Sports Marketing - Sam Fullerton
Pages: 512, Edition: 2, Paperback, McGraw-Hill Higher Education
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Marketing - Shane Hunt
Pages: 576, Hardcover, McGraw-Hill Higher Education
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Relationship Marketing - Mark Godson
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a...... more
Relationship Marketing has been written in a highly accessible way to ensure clear understanding and ignite the reader's interest. The author presents a critical overview of the subject to enable students to engage with issues, and discuss and debate points raised in the text. A wealth of case studies are included throughout allowing students to see how the theory may be transferred through to practice for example BMW Mini, Guinness and Metro. The text begins by looking at how and why relationship marketing originated, before exploring issues surrounding customer relationships. Consideration is given to topics such as customer satisfaction, retaining customers, customer loyalty, and customer relationship management. Part three discusses different types of relationships, such as e-relationships and supplier relationships, as well as considering both internal and external relationships. The text concludes with a section on the implications, both for organisations and for the future. Online Resource Centre For lecturers: Answers to case and discussion questions PowerPoint slides For students: Internet exercises Web links Extra case material Flashcard glossary ... less
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International Marketing - Rajagopal
Pages: 546, Paperback, VTB
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Marketing - Paul Baines
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of...... more
What is it that really excites and interests your students? Reading first hand what skills top marketers really look for in graduates? Debating the benefits of using shock and fear appeals in advertising? Discovering how to use social networking sites to successfully market a product? Then take this opportunity to present students with marketing examples and issues from real life situations guaranteed to excite and stimulate. Packed full of case studies from international organizations such as Innocent, Orange, HMV, and Oxfam, students can hear first hand what top marketers actually do and how they tackle the decisions they have to make. Employing a lively writing style, the authors encourage students to explore beyond the classical marketing perspectives and provoke them into thinking critically about how they would approach marketing issues. ... less
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alltopbooks.com
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International Marketing - Cateora
The latest book from Cengage Learning on International Marketing, International Edition (with InfoTrac")
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Marketing - Geoff Lancaster
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying...... more
Adopting a student-centred approach with activities, exercises and case studies, this text is designed specifically as an introductory text for those studying marketing for the first time. The book includes coverage of newer areas such as Internet Marketing, Customer Relationship Marketing and International Marketing. ... less
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