Golden Arches East: McDonald's in East Asia - Stanford University Press
Status: New - McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this...... more
Status: New - McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? The widely read--and widely acclaimed--"Golden Arches East" argues that McDonald's has largely become divorced from its American roots and become a "local" institution for an entire generation of affluent consumers in Hong Kong, Beijing, Taipei, Seoul, and Tokyo. In the second edition, James L. Watson also covers recent attacks on the fast-food chain as a symbol of American imperialism, and the company's role in the obesity controversy currently raging in the U.S. food industry, bringing the story of East Asian franchises into the twenty-first century. Praise for the First Edition: ""Golden Arches East" is a fascinating study that explores issues of globalization by focusing on the role of McDonald's in five Asian economies and [concludes] that in many countries McDonald's has been absorbed by local communities and become assimilated, so that it is no longer thought of as a foreign restaurant and in some ways no longer functions as one." --Nicholas Kristof, "New York Times Book Review" "This is an important book because it shows accurately and with subtlety how transnational culture emerges. It must be read by anyone interested in globalization. It is concise enough to be used for courses in anthropology and Asian studies." --Joseph Bosco, "China Journal" "The strength of this book is that the contributors contextualize not just the food side of McDonald's, but the social and cultural activity on which this culture is embedded. These are culturally rich stories from the anthropology of everyday life." --Paul Noguchi, "Journal of Asian Studies" "Here is the rare academic study that belongs in every library."--"Library Journal"
Advantages: Cool place, good food, good shopping Disadvantages: Crowded, language barrier for some
Well, with all the hype about Korean pop these days (with Korea's top girl band Girls Generation winning beating other huge names and winning an award on the YouTube Music Awards 2013 wow), why not visit Seoul to see what all the hype is really about? Maybe you will get to see some of the stars along the streets or in some cafes, who knows? Other than that, another plus point to visit...
Advantages: Great food, great value for money, friendly service Disadvantages: No prices in the window display so have to go inside to check
...find time to try one of these places out. After much poking around, looking at menus in the windows and trying to peer inside, we settled upon a promising looking Korean restaurant, Restaurant Seoul.
The menu in the window looked promising, though we noted that most of the restaurants here didn't have prices on these menus, which I found a bit odd but which seemed to be...
...Korea is an interesting country and in many ways, she resembles cultures from both China and Japan. I am going to share with you the diary of my last trip to Seoul.
After checking into our hotel in the Gangnam area, we went out for dinner and explored the area.
The Gangnam and Apgujeong areas in Seoul are excellent places to start if you want to have firsthand experience...