The #1 Step-by-Step Guide to Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD!...... more
The #1 Step-by-Step Guide to
Search Marketing Success...Now Completely Updated with New Techniques, Tools, Best Practices, and Value-Packed Bonus DVD! "My copy of the first edition of
Search Engine Marketing, Inc. is ratty and dog-eared from extensive use. It's full of coffee stains and my own scribbled notes. Because it so effectively demystifies
search engine marketing and provides such practical advice for success, I turn to it again and again and recommend it to audiences worldwide. This book is not academic blather or geeky techno-speak; it's an approachable and digestible guide chock-full of real-life examples." -David Meerman Scott, Bestselling Author of The New Rules of Marketing and PR "Keeping pace with the rapidly changing
search marketing landscape, the latest edition of Bill Hunt and Mike Moran's
search industry bible,
Search Engine Marketing, Inc., incorporates informative and enlightening sections on optimizing multimedia, improving Web site
search, and the emergence of social media and what it really means to the
search marketer. There is valuable information in this book to help inform at every level from the beginner who is curious about
search to the advanced enterprise
search marketer. Taking a very complicated, technical, and data-driven industry and making it easily understandable and actionable is no small task, and
Search
Engine Marketing, Inc. succeeds on every level. If you only read one book on
search marketing principles and best practices, this is the one." -Jay Middleton Senior Manager, WW
Search Marketing, Adobe Systems, Inc. "With
Search Engine Marketing, Inc., Bill Hunt and Mike Moran have successfully updated what is already known in the industry as "The
Search Marketing Bible." With new content, examples, and insight including social media and Web site
search, this is a must read book for marketers at companies of all sizes from startups to the Fortune 100." -Lee Odden CEO of TopRank Online Marketing and Author of Online Marketing
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