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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity -Kevin Keller

Non-Fiction -Management -ISBN: 0132336227 (On Ciao since: 12/2010)

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Best Practice Cases in Branding for Strategic Brand Management - Kevin Keller

Best Practice Cases in Branding for Strategic Brand Management -Kevin Keller

Non-Fiction -ISBN: 013188865X (On Ciao since: 12/2010)

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Strategic Brand Management - Kevin Lane Keller

Strategic Brand Management -Kevin Lane Keller

ISBN: 273706322 (On Ciao since: 11/2009)

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1 - 29 of 166 results for "Strategic Brand Management" Show all results Sorted by: Popularity | Price
Strategic Brand Management - Kevin Keller

Strategic Brand Management - Kevin Keller

Strategic Brand Management - Kevin Keller

Strategic Brand Management For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand...... more

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Strategic Brand Management Kevin Lane Keller

Strategic Brand Management Kevin Lane Keller

Strategic Brand Management Kevin Lane Keller

bFor students, managers and senior executives studying Brand Management.brbp Keller's market leading strategic brand management book provides insights into...... more

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Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the...... more

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Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and...... more

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Strategic Brand Management (3rd Edition) - 8120335406

Strategic Brand Management (3rd Edition) - 8120335406

Strategic Brand Management (3rd Edition) - 8120335406

Paperback

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Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management....... more

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Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Pages: 856, Edition: 1, Paperback, Financial Times/ Prentice Hall

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Strategic Brand Management, 2nd Ed. - Kevin Lane Keller

Strategic Brand Management, 2nd Ed. - Kevin Lane Keller

Strategic Brand Management, 2nd Ed. - Kevin Lane Keller

Pages: 788, Edition: 2, Hardcover, Prentice Hall

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Strategic Brand Management,3/e ( New Edition) - Keller

Strategic Brand Management,3/e ( New Edition) - Keller

Strategic Brand Management,3/e ( New Edition) - Keller

Paperback, Pearson

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Strategic Brand Management: Building, Measuring, and Managing Brand Equality - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equality - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equality - Kevin Lane Keller

Pages: 720, Edition: 3, Hardcover, Prentice Hall

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

New, ship fast, delivered in 5-7 days in UK, No PO BOX.

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Pages: 784, Edition: 1, Hardcover, Prentice Hall

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Pages: 341, Hardcover, Simon & Schuster

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Pages: 443, Edition: 2nd Revised edition, Paperback, Kogan Page Ltd

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Sharad Sarin

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Sharad Sarin

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Sharad Sarin

Pages: 272, Paperback, SAGE Publications Pvt. Ltd

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Football Manager 2013 Sony Psp Strategic Footbal Video Game Brand

Football Manager 2013 Sony Psp Strategic Footbal Video Game Brand

Football Manager 2013 Sony Psp Strategic Footbal Video Game Brand

games ps 3 xbox 360 wii nintendo pc games psp other games accessories music cds rock pop metal country folk blues jazz easy listening classical rock alternative...... more

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management:

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management:

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) - Jean-NoŽl Kapferer

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference...... more

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) - Jean-NoŽl Kapferer

A reference source for senior strategists, positioning professionals and postgraduate students. It builds on impressive reputation and keeps the book at the...... more

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) - Jean-NoŽl Kapferer

Pages: 496, Edition: 3, Paperback, Kogan Page

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Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) - Susan Hetrick

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) - Susan Hetrick

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) - Susan Hetrick

Corporate Reputations, Branding and People Management Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of...... more

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Best Practice Cases in Branding for Strategic Brand Management - Kevin Lane Keller

Best Practice Cases in Branding for Strategic Brand Management - Kevin Lane Keller

Best Practice Cases in Branding for Strategic Brand Management - Kevin Lane Keller

Best Practice Cases in Branding for Strategic Brand Management

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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image - Bernd H. Schmitt

Marketing Aesthetics: The Strategic Management of Branding, Identity and Image - Bernd H. Schmitt

Marketing Aesthetics: The Strategic Management of Branding, Identity and Image - Bernd H. Schmitt

Pages: 256, Edition: 1st. American Edition, Hardcover, Simon & Schuster

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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Sylvia M. Chan-Olmsted

Pages: 384, Paperback, Routledge

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Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees - John G Fisher

Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees - John G Fisher

Strategic Brand Engagement: Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees - John G Fisher

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Strategic Integrated Marketing Communications - Larry Percy

Strategic Integrated Marketing Communications - Larry Percy

Strategic Integrated Marketing Communications - Larry Percy

Deals with various aspects of integrated marketing communication (IMC) from a strategic perspective. This book demonstrates that IMC is not just the utilisation...... more

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Strategic Marketing Management: Planning, Implementation and Control - Richard M.S. Wilson

Strategic Marketing Management: Planning, Implementation and Control - Richard M.S. Wilson

Strategic Marketing Management: Planning, Implementation and Control - Richard M.S. Wilson

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing...... more

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Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War Richard Anthony D'Aveni

Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War Richard Anthony D'Aveni

Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War Richard Anthony D'Aveni

The Capitalist Cold War Has Begun The United States and its economic allies are under attack by a force unlike any they have ever faced. China and other...... more

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Managing Brand Equity: Capitalizing on the Value of a Brand Name - Aaker

Managing Brand Equity: Capitalizing on the Value of a Brand Name - Aaker

Managing Brand Equity: Capitalizing on the Value of a Brand Name - Aaker

The most important assets of any business are intangible: its company name, brands, symbols and slogans and their underlying association, perceived quality,...... more

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Strategic Hospitality Leadership: The Asian Initiative: Voices from Asia - 0470824328

Strategic Hospitality Leadership: The Asian Initiative: Voices from Asia - 0470824328

Strategic Hospitality Leadership: The Asian Initiative: Voices from Asia - 0470824328

Makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. This title provides readers with the collective...... more

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Managing without caring for yourself.

Advantages: Rewarding.
Disadvantages: Challenging.

...About two years ago, I gave up a job working as a Care Manager within a residential care home for people with Dementia. My 'other title' was Deputy Manager, but whereas the general manager dealt with things such as the Home owner; finances; the regulatory authorities and so on, I dealt with residents (or clients depending on how you view them!); their families or other such people who were...

ravingreviewer 04.07.2014 14:25 ∑ Read review
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Review of Care Manager

Mythbusting Management

Advantages: Some good insights to how the consultants have "had" us
Disadvantages: Heavy going in places

...Stewart's book is subtitled "Debunking Modern Business Philosophy". It is a criticism (and I mean criticism not critique) of the management consultancy business since its inception to the close of the first decade of the 21st century. Matthew Stewart is a former management consultant, so he should know what he's talking about. On the other hand, by his own admission he made a more than...

hiker 23.10.2012 18:52 ∑ Read review
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Review of The Management Myth - Matthew Stewart

Mike Bassett, comical England manager

Advantages: Football and comedy
Disadvantages: A few cracks in the wall

...Mike Bassett: England Manager "Mike Bassett: England Manager" is a 2001 comedy film which was directed by Steve Barron, who has also directed such films as "Electric Dreams" (1984), "Teenage Mutant Ninja Turtles" (1990), and "Coneheads" (1993). Warning: Spoilers will likely be given during this review. Outline The film is 89 minutes in length and stars Ricky Tomlinson...

Jarisleif 09.01.2014 16:53 ∑ Read review
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Review of Mike Bassett: England Manager (DVD)