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Strategic Brand Management - Kevin Lane Keller

Strategic Brand Management -Kevin Lane Keller

ISBN: 273706322 (On Ciao since: 11/2009)

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity -Kevin Keller

Non-Fiction -Management -ISBN: 0132336227 (On Ciao since: 12/2010)

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Best Practice Cases in Branding for Strategic Brand Management - Kevin Keller

Best Practice Cases in Branding for Strategic Brand Management -Kevin Keller

Non-Fiction -ISBN: 013188865X (On Ciao since: 12/2010)

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1 - 29 of 191 results for "Strategic Brand Management" Show all results Sorted by: Popularity | Price
Strategic Brand Management - Kevin Keller

Strategic Brand Management - Kevin Keller

Strategic Brand Management - Kevin Keller

Strategic Brand Management For students, managers and senior executives studying Brand Management. Keller provides insights into how to create profitable brand...... more

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Strategic Brand Management - Kevin Lane Keller

Strategic Brand Management - Kevin Lane Keller

Strategic Brand Management - Kevin Lane Keller

Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive...... more

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Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the...... more

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Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Strategic Brand Management - Richard Rosenbaum-Elliott

Approaches the subject of brand management from a socio-cultural perspective, providing students with an understanding of the dynamics of the subject and...... more

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Strategic Brand Management (3rd Edition) - 8120335406

Strategic Brand Management (3rd Edition) - 8120335406

Strategic Brand Management (3rd Edition) - 8120335406

Paperback

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Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands, brand equity, and strategic brand management....... more

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Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Strategic Brand Management: A European Perspective - Dr Kevin Lane Keller

Pages: 856, Edition: 1, Paperback, Financial Times/ Prentice Hall

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Strategic Brand Management, 2nd Ed. - Kevin Lane Keller

Strategic Brand Management, 2nd Ed. - Kevin Lane Keller

Strategic Brand Management, 2nd Ed. - Kevin Lane Keller

Pages: 788, Edition: 2, Hardcover, Prentice Hall

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Strategic Brand Management,3/e ( New Edition) - Keller

Strategic Brand Management,3/e ( New Edition) - Keller

Strategic Brand Management,3/e ( New Edition) - Keller

Paperback, Pearson

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The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management:

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management:

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity) - Jean-NoŽl Kapferer

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The New Strategic Brand Management" is simply the reference...... more

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) - Jean-NoŽl Kapferer

A reference source for senior strategists, positioning professionals and postgraduate students. It builds on impressive reputation and keeps the book at the...... more

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The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand

The New Strategic Brand Management: Creating and Sustaining Brand Equity Long Term (New Strategic Brand Management: Creating & Sustaining Brand Equity) - Jean-NoŽl Kapferer

Pages: 496, Edition: 3, Paperback, Kogan Page

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

New, ship fast, delivered in 5-7 days in UK, No PO BOX.

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Strategic Brand Management: Building, Measuring, and Managing Brand Equality - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equality - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equality - Kevin Lane Keller

Pages: 720, Edition: 3, Hardcover, Prentice Hall

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Pages: 341, Hardcover, Simon & Schuster

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Strategic Brand Management: Building, Measuring, and Managing Brand Equity - Kevin Lane Keller

Pages: 784, Edition: 1, Hardcover, Prentice Hall

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Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Strategic Brand Management: New Approaches to Creating and Evaluating Brand Equity - Jean Noel Kapferer

Pages: 443, Edition: 2nd Revised edition, Paperback, Kogan Page Ltd

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Best Practice Cases in Branding for Strategic Brand Management - Kevin Lane Keller

Best Practice Cases in Branding for Strategic Brand Management - Kevin Lane Keller

Best Practice Cases in Branding for Strategic Brand Management - Kevin Lane Keller

Title: Best Practice Cases in Branding for Strategic Brand Manageme Binding: Paperback Author: Kevin Lane Keller Publisher: Pearson Prentice Hall Computin

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Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Sharad Sarin

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Sharad Sarin

Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation (Response Books) - Sharad Sarin

Pages: 272, Paperback, SAGE Publications Pvt. Ltd

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Strategic Brand Management, 2nd Ed. 2nd (second) Edition by Keller, Kevin Lane published by Prentice Hall (2002) - Kevin Lane Keller

Strategic Brand Management, 2nd Ed. 2nd (second) Edition by Keller, Kevin Lane published by Prentice Hall (2002) - Kevin Lane Keller

Strategic Brand Management, 2nd Ed. 2nd (second) Edition by Keller, Kevin Lane published by Prentice Hall (2002) - Kevin Lane Keller

Edition: 2, Hardcover, Prentice Hall

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Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Sylvia M.

Competitive Strategy for Media Firms: Strategic and Brand Management in Changing Media Markets (Routledge Communication Series) - Sylvia M. Chan-Olmsted

Pages: 384, Paperback, Routledge

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Marketing Aesthetics: The Strategic Management of Branding, Identity and Image - Bernd H. Schmitt

Marketing Aesthetics: The Strategic Management of Branding, Identity and Image - Bernd H. Schmitt

Marketing Aesthetics: The Strategic Management of Branding, Identity and Image - Bernd H. Schmitt

Pages: 256, Edition: 1st. American Edition, Hardcover, Simon & Schuster

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Understanding Strategic Management - Claire Capon

Understanding Strategic Management - Claire Capon

Understanding Strategic Management - Claire Capon

A brand new introductory text in strategic management which presents the key theories and frameworks for the analysis, formulation and implementation of...... more

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Understanding Strategic Management - Anthony Henry

Understanding Strategic Management - Anthony Henry

Understanding Strategic Management - Anthony Henry

The second edition of Understanding Strategic Management continues to build upon the strengths of the first edition with its excellent writing style, ability to...... more

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Strategic Brand Communication Campaigns - Don E. Schultz

Strategic Brand Communication Campaigns - Don E. Schultz

Strategic Brand Communication Campaigns - Don E. Schultz

Pages: 400, Edition: 5th Revised edition, Hardcover, McGraw-Hill Contemporary

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Strategic Hospitality Leadership: The Asian Initiative: Voices from Asia - 0470824328

Strategic Hospitality Leadership: The Asian Initiative: Voices from Asia - 0470824328

Strategic Hospitality Leadership: The Asian Initiative: Voices from Asia - 0470824328

Makes a useful contribution, providing the first specialized approach to the business of hospitality in Asia. This title provides readers with the collective...... more

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Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) - Susan Hetrick

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) - Susan Hetrick

Corporate Reputations, Branding and People Management: A Strategic Approach to HR (Advanced HR Practitioner) - Susan Hetrick

Helps HR practitioners understand corporate-level concepts and their relevance to the strategic agendas of organizations by drawing on a range of ideas from...... more

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Strategic Marketing Management: Planning, Implementation and Control - Richard M.S. Wilson

Strategic Marketing Management: Planning, Implementation and Control - Richard M.S. Wilson

Strategic Marketing Management: Planning, Implementation and Control - Richard M.S. Wilson

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing...... more

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Operations and Process Management: Principles and Practice for Strategic Impact - Prof Nigel Slack

Operations and Process Management: Principles and Practice for Strategic Impact - Prof Nigel Slack

Operations and Process Management: Principles and Practice for Strategic Impact - Prof Nigel Slack

Written by best-selling authors in their field, Operations and Process Management 3e inspires a critical and applied mastery of the core principles and...... more

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Mythbusting Management

Advantages: Some good insights to how the consultants have "had" us
Disadvantages: Heavy going in places

...Stewart's book is subtitled "Debunking Modern Business Philosophy". It is a criticism (and I mean criticism not critique) of the management consultancy business since its inception to the close of the first decade of the 21st century. Matthew Stewart is a former management consultant, so he should know what he's talking about. On the other hand, by his own admission he made a more than...

hiker 23.10.2012 18:52 ∑ Read review
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Review of The Management Myth - Matthew Stewart

Branded to Kill - brilliant on so many levels and so damn kinky

Advantages: An utterly unique piece of cinema, read on for more...
Disadvantages: Black and white and subtitled if that's a problem for you

...Branded to Kill bound to confuse As a general rule I?ve been trying to review films that haven?t been reviewed. It?s my cultural duty, of course ? believe that and you?ll believe anything ? but Branded to Kill was high on my review list and there?s one already written but it?s short (and reasonably to the point) but I feel this film needs more. Branded to Kill is one of those unique films...

GenerallyInterested 12.09.2013 19:44 ∑ Read review
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Review of Branded To Kill (DVD)

Mike Bassett, comical England manager

Advantages: Football and comedy
Disadvantages: A few cracks in the wall

...Mike Bassett: England Manager "Mike Bassett: England Manager" is a 2001 comedy film which was directed by Steve Barron, who has also directed such films as "Electric Dreams" (1984), "Teenage Mutant Ninja Turtles" (1990), and "Coneheads" (1993). Warning: Spoilers will likely be given during this review. Outline The film is 89 minutes in length and stars Ricky Tomlinson...

Jarisleif 09.01.2014 16:53 ∑ Read review
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Review of Mike Bassett: England Manager (DVD)