In response to feedback asking for examples in other sectors and questions about how to understand costs more accurately, five essays have been added to the book for this new edition. These essays dem...
If you want to understand and get true value from your online content you need to understand how it is used by your customers. If you work with web analytics and online search optimization, this book ...
The fourth edition of the best seller, "Market-Led Strategic Change", confronts the real issues companies face in going to market effectively and profitably, including: corporate social responsibility...
AdvantagesCheap and grates well
DisadvantagesBit uncomfortable to grip
Advantagescheap, does the job
Disadvantagesa little uncomfortable to use